B2B

B2B is all about meeting the needs of other businesses. Companies of all sizes engage in B2B transactions, and mastering your B2B marketing strategy can be a critical aspect of financial success.

But the B2B marketing model is a complex one. In this section, our experts take you through every aspect of the B2B marketing world. From strategy to budgeting, personal relationships to corporate supply chains, this section provides everything you need to know about business-to-business marketing.

Say hello to your new B2B strategy.

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Creating a Culture of Content Once you've acquired a new business, how can you support its success right off the bat? The answer could lie in your content marketing strategy. 

                Bruce Hakutizwi
                18 October 2017
            
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What does it take to succeed at B2B lead generation? [Infographic]This Digital Doughnut infographic summarises some of the key findings of our new State of B2B Lead Generation Report, shining a light on what it takes to succeed.  

                Linus Gregoriadis
                2 October 2017
            
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The Importance of Every Last TouchpointWhen it comes to brand communications, brands can venture out of their comfort zone, but need to be mindful of their personality and identity and not stray too far away. Consistency is key in building a brand identity - but there is still space for creating little moments of surprise and delight.

                Teodora Miscov
                2 October 2017
            
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Why B2B Marketers Need To Implement Marketing Automation?Marketing Automation is the latest buzzword in the business world. With everything getting automated right from toothbrushes to automobiles, marketing automation was an expected advancement. Marketers face a number of challenges to achieve the desired results, one of them is to repeat the same marketing act or process every time they deal with their target audience. Marketing Automation is a software tool aimed at automating repetitive marketing actions such as emails, social media & other website actions.

                Ileana Cruz
                25 September 2017
            
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Why webinars are a key tool for marketing professionalsWebinars are still an easy and quick way of educating large audiences, especially when attendees are located in completely different cities or even countries. However, they also provide marketers with a key tool for business growth, boosting brand recognition and sales.

                Daniel Waas
                11 September 2017
            
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