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B2B Marketing: Which Channels Should You Focus On?

B2B Marketing: Which Channels Should You Focus On?

With the wide range of channels you can use for your B2B marketing, it would be easy to get overwhelmed and optimize each channel known and allot a budget for each. However, that shouldn’t be the case.

Diane Carillo
Diane Carillo 13 February 2017
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Tips For Building A Compelling B2B Product Page

Tips For Building A Compelling B2B Product Page

With fewer than 10% of B2B purchasing transactions taking place online there is room for considerable growth, which means manufacturers and distributors need to pay close attention to their online customer experience.

Kathryn Zwack
Kathryn Zwack 8 February 2017
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Is Digital Development On The Rise For B2B Companies?

Is Digital Development On The Rise For B2B Companies?

At the recent CustomerTalk digital marketing event one topic that stood out the most for me was the expert panel debate on the issue that “Digital development is more important for B2C companies than it is for B2B” .

Udesh Jadnanansing
Udesh Jadnanansing 18 January 2017
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Should you try ABM as a B2B Marketer in 2017?

Should you try ABM as a B2B Marketer in 2017?

ABM has been around for quite some time but majorly it has been used as a marketing strategy by big B2B players across industries. Marketing technology has made it possible now for small and mid-sized B2B players to deploy ABM at scale affordably. Apart from technology, it's your people who define your ABM success. So, it's important for you to analyze if ABM is meant for you or not.

Deepak Bisht
Deepak Bisht 11 January 2017
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What Is an Ebook and Why Should You Care?

What Is an Ebook and Why Should You Care?

For small businesses, especially in B2B, an eBook can be a very effective marketing tool. Wanna know why you should give it a try and how to make it successful?

barbara bogue
barbara bogue 6 December 2016
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Latest reports

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If Your Emails Sat Our Test, Would They Pass?

If Your Emails Sat Our Test, Would They Pass?

dotmailer
Dotmailer
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Better B2B ecommerce using proven B2C tactics

Better B2B ecommerce using proven B2C tactics

Dotmailer
Dotmailer
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The Sophisticated Marketer's Guide To Thought Leadership

The Sophisticated Marketer's Guide To Thought Leadership

Jason Miller
LinkedIn
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Viewability: What Smart Marketers Need to Know

Viewability: What Smart Marketers Need to Know

Quantcast
Quantcast
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Social PPC in B2B: How to go from Zero to Hero

Social PPC in B2B: How to go from Zero to Hero

Octopus Group
Octopus Group
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Upcoming events

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B2B Marketing Exchange - Fairmont Princess, Scottsdale
20 February 2017

B2B Marketing Exchange - Fairmont Princess, Scottsdale

Focus is the phrase of the day for B2B organizations. Whether they’re embracing an account-based-marketing approach, diving deeper into buyer personas, or simply shifting their focus from top of funnel activity to MQL stage prospects, today’s marketing and sales teams are zeroing in on the unique, high-impact strategies they need.

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Qualification: Add a B2B specialism to your IDM postgraduate diploma - London
6 March 2017

Qualification: Add a B2B specialism to your IDM postgraduate diploma - London

Be recognised for your all-round marketing expertise and add a unique B2B specialism to your existing IDM Postgraduate Diploma. If you’re in B2B and have already gained, or are currently studying, an IDM Postgraduate Diploma, then this 2-day upgrade course delivers both competitive edge and maximum flexibility in your future career options.

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