B2B

B2B

B2B is all about meeting the needs of other businesses. Companies of all sizes engage in B2B transactions, and mastering your B2B marketing strategy can be a critical aspect of financial success.

But the B2B marketing model is a complex one. In this section, our experts take you through every aspect of the B2B marketing world. From strategy to budgeting, personal relationships to corporate supply chains, this section provides everything you need to know about business-to-business marketing.

Say hello to your new B2B strategy.

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Forget the Ballots: What Party Would You Pick From Your Marketing Shtick?

Forget the Ballots: What Party Would You Pick From Your Marketing Shtick?

Everybody's talking about politics for one reason or other. But how does your political stance influence your marketing prowess? This article explores the connections between you as a marketing guru and what it...

Martina Simon
Martina Simon 17 June 2019
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Top 10 Tips to Effectively Increase B2B Sales

Top 10 Tips to Effectively Increase B2B Sales

Technology has altered the way how B2B business generates sales leads. Here is a list of 10 most effective tips to boost your B2B E-commerce lead generation process with a call to action strategy.

Neha Khan
Neha Khan 10 June 2019
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How B2B Affiliate Marketing Helps in Building Perennial & High-Grade Sales Pipeline

How B2B Affiliate Marketing Helps in Building Perennial & High-Grade Sales Pipeline

Affiliate marketing is a kind of marketing strategy where a company rewards an affiliate for each visitor or customer that is acquired by his marketing effort. Common forms of affiliate marketing comprise of Pay per...

Priya Kumari
Priya Kumari 23 May 2019
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Manage Your Database Like A Pro

Manage Your Database Like A Pro

Marketers often walk the fine line between not collecting or analyzing enough information versus collecting “extra” data that’s of little or no relevance to your customers or marketing objectives. Even after...

Anisha Vijayan
Anisha Vijayan 23 May 2019
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How Incorporating Big Data & AI Can Renovate the B2B Industry

How Incorporating Big Data & AI Can Renovate the B2B Industry

The ever-increasing use of the internet at every stage of B2B marketing leaves digital footprints everywhere. Big Data analysis systematically extracts & derives meaningful insights from a large set of data &...

Priya Kumari
Priya Kumari 22 May 2019
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