B2B

B2B is all about meeting the needs of other businesses. Companies of all sizes engage in B2B transactions, and mastering your B2B marketing strategy can be a critical aspect of financial success.

But the B2B marketing model is a complex one. In this section, our experts take you through every aspect of the B2B marketing world. From strategy to budgeting, personal relationships to corporate supply chains, this section provides everything you need to know about business-to-business marketing.

Say hello to your new B2B strategy.

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Top 10 B2B Platforms to Help your Business Grow WorldwideAlthough the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients. 

                Salman Sharif
                7 July 2017
            
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How adaptive strategy gives a remedy for the top B2B challengesBased on the survey, approximately half of all sales and marketing representatives considered that not generating enough leads is their top marketing challenge. Learn how adaptive strategy gives a remedy for the top B2B challenges.

                Vincent Manlapaz
                5 July 2017
            
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Building a modern marketing organisation of the future - Podcast with Microsoft, Apttus & CapgeminiListen in to what the CMO of Microsoft UK, Marketing Director of Apttus, Head of Marketing for Cloud Infrastructure Services at Capgemini and former Chair of the DMA think about how you can go about building a modern marketing organisation of the future.

                Russell Goldsmith
                3 July 2017
            
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How B2B Marketing Has Changed in Recent YearsOver the past two years, there has been a drastic change in the world of B2B Marketing. What’s the change? To identify this change and to bring it in the knowledge of our readers and users we conducted a survey among the B2B decision makers about their research and purchasing habits.

                Salman Sharif
                9 June 2017
            
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The New Era of B2B Sales and Content Marketing [infographic]Buyers are now firmly in control and making choices which take them further through the sales funnel, often with brands oblivious to the fact they were ever being considered. But how did we get here? What were the catalysts of change? More to the point where are we heading and what can you do to prepare? 

                Graeme Collins
                19 May 2017
            
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            On Demand Webinar: Expert ABM - Bringing Sales & Marketing Together
            DemandBase
        
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            On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation
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            On Demand Webinar: Scaling Website Personalisation with Artificial Intelligence
            DemandBase
        
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            On Demand Webinar: End to End ABM - From Identification to Closed Business
            DemandBase
        
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            Expert ABM: Aligning Sales and Marketing
            DemandBase
        
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