Latest articles

See all
How to do Social Media in a B2B World

How to do Social Media in a B2B World

Marketing to businesses may not always be the same as marketing to consumers, but there’s one thing they have in common: people. Even when you’re selling to other businesses, it’s important to remember that your...

Jenny Stanley
Jenny Stanley 15 September 2020
Read more
200% Sure Shot Tips to Increase B2B Ecommerce Website Conversions

200% Sure Shot Tips to Increase B2B Ecommerce Website Conversions

As per the survey, 90% of B2B buyers conduct research online before committing to a purchase. The unprecedented self-service, efficiency, personalization, fast network and high-tech functionality are key factors other...

Karan Sharma
Karan Sharma 13 August 2020
Read more
Why would B2B Companies switch to e-commerce?

Why would B2B Companies switch to e-commerce?

In essence, B2B e-commerce seems to follow the same procedures as B2C e-commerce: products and services are sold online. However, there are some differences between both. B2B e-commerce has its specific...

Ilse Lauwens
Ilse Lauwens 7 August 2020
Read more
Why is Cloud Computing indispensable for B2B e-commerce?

Why is Cloud Computing indispensable for B2B e-commerce?

As a B2B company, are you looking for a new or better e-commerce system? Instead of updating or migrating, yet again, your current on-premise system, you should consider the huge benefits of migrating to an e-commerce...

Ilse Lauwens
Ilse Lauwens 4 August 2020
Read more
B2B Marketing Stats and Figures 2020 to Stabilize Your Business

B2B Marketing Stats and Figures 2020 to Stabilize Your Business

The year 2020 has turned out to become a disaster for businesses around the globe. Regardless of that fact, whether you are running a B2C or B2B company, your sales figures must have dropped due to the global lockdown...

Beatrice McGraw
Beatrice McGraw 31 July 2020
Read more