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How B2B Marketing Has Changed in Recent Years

How B2B Marketing Has Changed in Recent Years

Over the past two years, there has been a drastic change in the world of B2B Marketing. What’s the change? To identify this change and to bring it in the knowledge of our readers and users we conducted a survey among the B2B decision makers about their research and purchasing habits.

Salman Sharif
Salman Sharif 9 June 2017
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The New Era of B2B Sales and Content Marketing [infographic]

The New Era of B2B Sales and Content Marketing [infographic]

Buyers are now firmly in control and making choices which take them further through the sales funnel, often with brands oblivious to the fact they were ever being considered. But how did we get here? What were the catalysts of change? More to the point where are we heading and what can you do to prepare?

Graeme Collins
Graeme Collins 19 May 2017
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Attributes of an alpha brand in B2B Marketing

Attributes of an alpha brand in B2B Marketing

‘Alpha’ brands are different. They’re set apart – and they lead their markets. Why? Because they believe passionately in a set of the principles that empower their entire business. This infographic explores what they are.

Graeme Collins
Graeme Collins 7 April 2017
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How does thought leadership drive profitable business relationships?

How does thought leadership drive profitable business relationships?

Welcome to the age of the customer - where value is not just derived from your products and services, but from the experience you deliver to your customers as they interact with your business.

Nick Watt
Nick Watt 23 March 2017
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The Anatomy of an Effective B2B Mobile App

The Anatomy of an Effective B2B Mobile App

Discover the key features and functionalities of a mobile app dedicated to B2B customers.

Evan Rose
Evan Rose 14 March 2017
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Latest reports

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On Demand Webinar: Expert ABM - Bringing Sales & Marketing Together

On Demand Webinar: Expert ABM - Bringing Sales & Marketing Together

DemandBase
DemandBase
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On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation

On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation

DemandBase
DemandBase
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On Demand Webinar: Scaling Website Personalisation with Artificial Intelligence

On Demand Webinar: Scaling Website Personalisation with Artificial Intelligence

DemandBase
DemandBase
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On Demand Webinar: End to End ABM - From Identification to Closed Business

On Demand Webinar: End to End ABM - From Identification to Closed Business

DemandBase
DemandBase
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Expert ABM: Insights for the B2B Marketer

Expert ABM: Insights for the B2B Marketer

DemandBase
DemandBase
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