Should you try ABM as a B2B Marketer in 2017?
ABM has been around for quite some time but majorly it has been used as a marketing strategy by big B2B players across industries.
Marketing technology has made it possible now for small and mid-sized B2B players to deploy ABM at scale affordably.
Apart from technology, it's your people who define your ABM success. So, it's important for you to analyze if ABM is meant for you or not.
11 January 2017