B2B

B2B is all about meeting the needs of other businesses. Companies of all sizes engage in B2B transactions, and mastering your B2B marketing strategy can be a critical aspect of financial success.

But the B2B marketing model is a complex one. In this section, our experts take you through every aspect of the B2B marketing world. From strategy to budgeting, personal relationships to corporate supply chains, this section provides everything you need to know about business-to-business marketing.

Say hello to your new B2B strategy.

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How B2B Marketing Has Changed in Recent YearsOver the past two years, there has been a drastic change in the world of B2B Marketing. What’s the change? To identify this change and to bring it in the knowledge of our readers and users we conducted a survey among the B2B decision makers about their research and purchasing habits.

                Salman Sharif
                9 June 2017
            
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The New Era of B2B Sales and Content Marketing [infographic]Buyers are now firmly in control and making choices which take them further through the sales funnel, often with brands oblivious to the fact they were ever being considered. But how did we get here? What were the catalysts of change? More to the point where are we heading and what can you do to prepare? 

                Graeme Collins
                19 May 2017
            
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Attributes of an alpha brand in B2B Marketing‘Alpha’ brands are different. They’re set apart – and they lead their markets. Why? Because they believe passionately in a set of the principles that empower their entire business. This infographic explores what they are.

                Graeme Collins
                7 April 2017
            
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How does thought leadership drive profitable business relationships?Welcome to the age of the customer - where value is not just derived from your products and services, but from the experience you deliver to your customers as they interact with your business. 

                Nick Watt
                23 March 2017
            
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The Anatomy of an Effective B2B Mobile AppDiscover the key features and functionalities of a mobile app dedicated to B2B customers.

                Evan Rose
                14 March 2017
            
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            On Demand Webinar: Expert ABM - Bringing Sales & Marketing Together
            DemandBase
        
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            On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation
            DemandBase
        
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            On Demand Webinar: Scaling Website Personalisation with Artificial Intelligence
            DemandBase
        
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            On Demand Webinar: End to End ABM - From Identification to Closed Business
            DemandBase
        
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            Expert ABM: Insights for the B2B Marketer 
            DemandBase
        
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