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How to Use Social Data to Launch a B2B Marketing Campaign

How to Use Social Data to Launch a B2B Marketing Campaign

There is a misconception that a B2B company can hardly get anything useful from social media. After all, when your audience consists of C-suite decision-makers, you don’t expect them to hang out on Instagram to check...

Ryan Pell
Ryan Pell 14 April 2021
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Tricks Every B2B Consultant Needs to Know to Get More Sales

Tricks Every B2B Consultant Needs to Know to Get More Sales

B2B marketing is taking the ecommerce industry by storm, which means that going digital is fundamental if you want to succeed. Almost 50% of B2B consumers are millennials and that puts a huge change in the b2b buying...

Araz Guidanian
Araz Guidanian 13 April 2021
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B2B Marketing Survey: Reasons to be Optimistic

B2B Marketing Survey: Reasons to be Optimistic

With such a turbulent year behind us, it’s good to know there’s light at the end of the tunnel, with the positive findings from our 2021 B2B marketing survey, it’s just the boost our industry needs. At Appetite...

Jenny Stanley
Jenny Stanley 6 April 2021
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It’s Official - Omnichannel is the Leading Approach to B2B Sales

It’s Official - Omnichannel is the Leading Approach to B2B Sales

Recent research by McKinsey & Company has confirmed that omnichannel is the leading approach to B2B sales and its effectiveness has significantly jumped to 83%. The research has also confirmed that hybrid sellers...

Priya Kumari
Priya Kumari 25 March 2021
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Building Reputation in 2021 for B2B Businesses

Building Reputation in 2021 for B2B Businesses

In the final stretch of one of the most challenging years in the history of most businesses worldwide, Appetite - as part of The Talking Giraffe Webinar Series - promoted one last session in 2020, focusing on...

Jenny Stanley
Jenny Stanley 23 March 2021
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