B2B

B2B

B2B is all about meeting the needs of other businesses. Companies of all sizes engage in B2B transactions, and mastering your B2B marketing strategy can be a critical aspect of financial success.

But the B2B marketing model is a complex one. In this section, our experts take you through every aspect of the B2B marketing world. From strategy to budgeting, personal relationships to corporate supply chains, this section provides everything you need to know about business-to-business marketing.

Say hello to your new B2B strategy.

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Growth Hacks for Emerging Startups Using Email Marketing

Growth Hacks for Emerging Startups Using Email Marketing

Email marketing can be a great tool for customer acquisition, driving conversions and even increasing website traffic. The trick to making a successful email strategy lies in optimization of the various elements that...

Sahil Kakkar
Sahil Kakkar 31 May 2018
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Optimise your Ecommerce sales by making your products shine.

Optimise your Ecommerce sales by making your products shine.

Ecommerce catalogue sales can be seriously damaged by the weakness in customer experience brought about by inaccurate or inconsistent product information. This can lead to sales abandonment or movement of customers to...

Alvaro Verdoy
Alvaro Verdoy 25 May 2018
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The Shift from Campaign to Content Marketing

The Shift from Campaign to Content Marketing

How brands are moving towards a more long-term content strategy. The way people consume content has changed. Due largely to the proliferation and preference for consumption of content on mobile devices and the...

Nick Hajdu
Nick Hajdu 21 May 2018
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If you think Customer Experience is just for B2C projects, it’s time to think again

If you think Customer Experience is just for B2C projects, it’s time to think again

Anna Soisalo, Strategy VP at Smart Design, explains how customer experience is now an urgent priority for B2B engagements — not just B2C — in every sector of modern business and innovation.

Anna Soisalo
Anna Soisalo 16 May 2018
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Are Brands Forgetting their Users?

Are Brands Forgetting their Users?

Drowning in the ever-flowing sea of content, it’s time the user fought back. When it comes to branded messaging, the audience is too often being forced to consume rather than willingly choosing to interact.

Nick Hajdu
Nick Hajdu 15 May 2018
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