B2B

B2B

B2B is all about meeting the needs of other businesses. Companies of all sizes engage in B2B transactions, and mastering your B2B marketing strategy can be a critical aspect of financial success.

But the B2B marketing model is a complex one. In this section, our experts take you through every aspect of the B2B marketing world. From strategy to budgeting, personal relationships to corporate supply chains, this section provides everything you need to know about business-to-business marketing.

Say hello to your new B2B strategy.

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Latest articles

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Top B2B E-Commerce Marketplaces that are winning the B2B Marketing World Cup in 2018

Top B2B E-Commerce Marketplaces that are winning the B2B Marketing World Cup in 2018

In the last few years, e-commerce has grown tremendously. Today, you can trade with anyone regardless of where they are in the world. The huge range of products and manufacturers available gives you a chance to settle for nothing less than exactly what you need. You can find what you desire on the internet in just a matter of a few clicks.

Saqib Ilyas
Saqib Ilyas 20 April 2018
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Should brands bring video production in-house?

Should brands bring video production in-house?

If you're currently working in marketing for any large firm then you will no doubt by now have been involved in some way in the production of digital video content for your brand.

Nick Hajdu
Nick Hajdu 9 April 2018
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Digital trends B2C retailers must keep an eye on

Digital trends B2C retailers must keep an eye on

The most disruptive eCommerce strategies and add-ons are already here, and the sooner you start to study and apply them, the greater the advantage you will have over your competition. Take a good note of the digital and tech trends that are gaining more and more importance for B2C eCommerce businesses and websites. Are you applying all of them?

Mike Owen
Mike Owen 9 April 2018
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Three Pressing Cyber Threats for IoT in 2018

Three Pressing Cyber Threats for IoT in 2018

Every year we see new pressing cyber threats, from new targets for hackers to new issues cropping up in the cybersecurity space. 2018 will be no different. One area that has recently got a lot of attention is IoT devices, as the use of such devices has increased in both the public and private sectors. Here at Silobreaker, we are keen to highlight three pressing cyber threats to IoT devices that we believe enterprises need to be aware of:

Kristofer Mansson
Kristofer Mansson 27 March 2018
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When it Comes to B2B Events: Avoid the Measurement Trap

When it Comes to B2B Events: Avoid the Measurement Trap

When it comes to the analysis of B2B events, there seem to be two strands of narrative around event marketing for larger B2B brands. One story seems to indicate B2B brands love events, while the other believes they offer a confluence of marketers' biggest challenges. So which one comes out on top?

Katherine Sheen
Katherine Sheen 15 March 2018
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Upcoming events

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SEO - Interactive 4 Hour Training Session
27 April 2018

SEO - Interactive 4 Hour Training Session

SEO drives between 40% - 80% of all web traffic and is a key element to successful digital marketing. Many businesses either achieve success without understanding why or fail to get off the mark. We’re here to change that.

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