B2B

B2B

B2B is all about meeting the needs of other businesses. Companies of all sizes engage in B2B transactions, and mastering your B2B marketing strategy can be a critical aspect of financial success.

But the B2B marketing model is a complex one. In this section, our experts take you through every aspect of the B2B marketing world. From strategy to budgeting, personal relationships to corporate supply chains, this section provides everything you need to know about business-to-business marketing.

Say hello to your new B2B strategy.

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B2B Marketers and LinkedIn: The Unbreakable Bond

B2B Marketers and LinkedIn: The Unbreakable Bond

LinkedIn has become the favorite networking platform for B2B marketers. LinkedIn and B2B professionals go hand in hand whether it be marketing or recruitment, LinkedIn has proved to be a best friend for the...

sonal M
sonal M 18 November 2019
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What Are the Best Ways to Generate Quality B2B Leads?

What Are the Best Ways to Generate Quality B2B Leads?

B2B lead generation is all about inspiring trust in potential customers & showing them the value of your products or services to attract, engage, convert & retain them as customers. In a world driven by data...

Asim Husain
Asim Husain 31 October 2019
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Which Metrics Should Be Eliminated from B2B Marketing and Sales?

Which Metrics Should Be Eliminated from B2B Marketing and Sales?

The sales and marketing function runs across all kinds of businesses and is continuously evolving. Technology, strategies, and trends never stay the same. This explains why B2B marketing teams are under constant...

Birbahadur Singh Kathayat
Birbahadur Singh Kathayat 24 October 2019
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Digital Marketing Red Flags Businesses Should Know About

Digital Marketing Red Flags Businesses Should Know About

Sometimes things go wrong when working with external marketers. Perhaps communication isn’t as frequent as you need it to be, deadlines are being missed, or maybe the results simply are not what you were promised...

Rakefet Yacoby From
Rakefet Yacoby From 24 October 2019
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B2B Lead Generation Ideas for 2020

B2B Lead Generation Ideas for 2020

Generating good leads is a difficult job. The quality of your B2B leads and where they come from is always in question. Test new ideas and see what works for your company in 2020.

Georgi Todorov
Georgi Todorov 16 October 2019
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