B2B

B2B

B2B is all about meeting the needs of other businesses. Companies of all sizes engage in B2B transactions, and mastering your B2B marketing strategy can be a critical aspect of financial success.

But the B2B marketing model is a complex one. In this section, our experts take you through every aspect of the B2B marketing world. From strategy to budgeting, personal relationships to corporate supply chains, this section provides everything you need to know about business-to-business marketing.

Say hello to your new B2B strategy.

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B2B Lead Generation Ideas for 2020

B2B Lead Generation Ideas for 2020

Generating good leads is a difficult job. The quality of your B2B leads and where they come from is always in question. Test new ideas and see what works for your company in 2020.

Georgi Todorov
Georgi Todorov 16 October 2019
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Is It Time to Divorce or to Renew Our Vows for B2B Marketers and Their Customers?

Is It Time to Divorce or to Renew Our Vows for B2B Marketers and Their Customers?

This byline by Jenny Stanley, Founder and MD Appetite Creative will talk through how to educate, handhold and to personalise the creative messages to retain commitment from your customer. 

Jenny Stanley
Jenny Stanley 7 October 2019
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How to Use Storytelling to Bring Your Product to Life at Mobile World Congress

How to Use Storytelling to Bring Your Product to Life at Mobile World Congress

February 2020 may seem a long way off, but for brands with Mobile World Congress (MWC) on their radars, it’s time to start thinking about making the most of next year’s show.  In fact, the GSMA confirmed it just...

David Foulger
David Foulger 4 October 2019
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Will Marketing Automation Increase ROI?

Will Marketing Automation Increase ROI?

Marketing Automation Solutions (MAS) and Account Based Marketing (ABM) go hand-in-hand. They promise to help turn customer data into sales leads by targeting accounts with personalized campaigns. By sending emails...

Kate Alsbury
Kate Alsbury 1 October 2019
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Surprising B2B Social Media Marketing Stats 2019

Surprising B2B Social Media Marketing Stats 2019

The modern B2B marketing environment is always on the move – tactics, technology and trends are never stagnant.

Mathew Richard
Mathew Richard 17 September 2019
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