B2B

B2B

B2B is all about meeting the needs of other businesses. Companies of all sizes engage in B2B transactions, and mastering your B2B marketing strategy can be a critical aspect of financial success.

But the B2B marketing model is a complex one. In this section, our experts take you through every aspect of the B2B marketing world. From strategy to budgeting, personal relationships to corporate supply chains, this section provides everything you need to know about business-to-business marketing.

Say hello to your new B2B strategy.

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Wishing Won't Make It So Have a Full Feast of Email Data

Wishing Won't Make It So Have a Full Feast of Email Data

You can’t enjoy a thanksgiving dinner with just a turkey and no sides, so why would you want a customer name with no email address? Don’t try to take the easy way out and expect that turkey wishbone to bring you...

Jenna Devinney
Jenna Devinney 13 November 2018
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How to Fail to Succeed: B2B Facebook Ads & Misconceptions

How to Fail to Succeed: B2B Facebook Ads & Misconceptions

Learn exactly why your B2B Facebook ads are failing and why it's important to fail before you succeed on the platform.

Jonathan Saeidian
Jonathan Saeidian 22 October 2018
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A start-to-finish guide on B2B branding components

A start-to-finish guide on B2B branding components

A brand is the sum total of all the impressions your customers have of you, everything from your logo to your customer service to your product quality. As such, it's important that you control all of those touch...

Sharmila kraja
Sharmila kraja 18 October 2018
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100+ B2B Marketing Stats

100+ B2B Marketing Stats

Technology has made B2B marketing and sales much more measurable and for this reason, we set out to compile the most helpful stats. Here is a comprehensive list of more than 100 B2B marketing statistics.

Anisha Vijayan
Anisha Vijayan 18 October 2018
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How to Take Your Customer Experience to the Next Level in 2019

How to Take Your Customer Experience to the Next Level in 2019

There were those days when having a great customer experience revolved all around human interaction – for example, a smile from a shop assistant made all the difference. However, with changing times; businesses have...

Neel Sinha
Neel Sinha 11 October 2018
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