B2B

B2B

B2B is all about meeting the needs of other businesses. Companies of all sizes engage in B2B transactions, and mastering your B2B marketing strategy can be a critical aspect of financial success.

But the B2B marketing model is a complex one. In this section, our experts take you through every aspect of the B2B marketing world. From strategy to budgeting, personal relationships to corporate supply chains, this section provides everything you need to know about business-to-business marketing.

Say hello to your new B2B strategy.

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Building Trust Through Independent Research: A Strategic Approach for B2B Marketers

Building Trust Through Independent Research: A Strategic Approach for B2B Marketers

Discover how independent research and co-branded content help B2B marketers build trust, establish thought leadership, and enhance lead generation by providing credible, research-backed insights that resonate with...

Nick Colthorpe
Nick Colthorpe 16 October 2024
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How Can Brands Showcase Their Support for Pride Beyond June?

How Can Brands Showcase Their Support for Pride Beyond June?

With Pride flags having been taken down, and streets cleared of rainbow confetti and glitter post parades, another Pride month has come to an end. While it’s widely known that June is the month to celebrate the LGBTQ+...

Vidisha Gaglani, CEO, Streetbees
Vidisha Gaglani, CEO, Streetbees 26 September 2024
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Enhancing the Value of Your Business Before a Transaction

Enhancing the Value of Your Business Before a Transaction

David Blois wishes to share his insights regarding enhancing the value of your business before a transaction.

David Blois
David Blois 27 August 2024
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Boost ROI & Conversions: How B2B Data Enrichment Supercharges Your Funnel

Boost ROI & Conversions: How B2B Data Enrichment Supercharges Your Funnel

Outdated data can misdirect resources and waste efforts, with marketers and sales teams pursuing irrelevant leads. This not only reduces efficiency but also affects the overall customer experience, leading to lower...

Brown Walsh
Brown Walsh 23 July 2024
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Which PIM Features are Immediately Obvious for Powerful Customer Experience ( Part 2 with Scenarios)

Which PIM Features are Immediately Obvious for Powerful Customer Experience ( Part 2 with Scenarios)

In the previous blog, we talked about PIM features that are the foundation of powerful customer experience. In this part, we talk about what is the right choice and wrong choice of PIM with scenarios to give your...

Sudhanshu Singh
Sudhanshu Singh 11 June 2024
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