B2B

B2B

B2B is all about meeting the needs of other businesses. Companies of all sizes engage in B2B transactions, and mastering your B2B marketing strategy can be a critical aspect of financial success.

But the B2B marketing model is a complex one. In this section, our experts take you through every aspect of the B2B marketing world. From strategy to budgeting, personal relationships to corporate supply chains, this section provides everything you need to know about business-to-business marketing.

Say hello to your new B2B strategy.

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3 Ways AI Will Reshape Content Marketing in 2019

3 Ways AI Will Reshape Content Marketing in 2019

Artificial intelligence is everywhere in 2019. From smart home assistants such as Amazon’s Alexa to predictive driving technologies in the latest Tesla, AI has infiltrated everything from our homes to our cars and...

Tom Salvat
Tom Salvat 15 March 2019
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Your Economists Can’t Save You Now

Your Economists Can’t Save You Now

The B2B fallacy and the pitfalls of presuming rational thinking in marketing means that we don't take into account decision-makers are irrational in every sphere. In order to truly find success, you need an...

John Marshall
John Marshall 8 March 2019
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Is Your Business Ready for Marketing Automation?

Is Your Business Ready for Marketing Automation?

This article considers the three main questions you should consider when embarking on marketing automation, and covers the key steps you must take before making an investment and building your first campaign.

Leonie Mercedes
Leonie Mercedes 5 March 2019
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11 Essential Ingredients of a Perfect Restaurant’s Website

11 Essential Ingredients of a Perfect Restaurant’s Website

Creating a site design that helps to grow the popularity of a restaurant is quite difficult. In the process of its creation, you should consider every little detail: navigation and structure of the website, size, and...

Roman Onischuk
Roman Onischuk 5 March 2019
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Is it finally time to make use of the marketing tools you already have?

Is it finally time to make use of the marketing tools you already have?

As we start the last year of the decade, it’s a good time to look back at the last ten years and observe what has been happening in digital marketing. Sometimes it’s good to remind ourselves how far we’ve come in some...

Kieron McCann
Kieron McCann 28 February 2019
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