B2B

B2B

B2B is all about meeting the needs of other businesses. Companies of all sizes engage in B2B transactions, and mastering your B2B marketing strategy can be a critical aspect of financial success.

But the B2B marketing model is a complex one. In this section, our experts take you through every aspect of the B2B marketing world. From strategy to budgeting, personal relationships to corporate supply chains, this section provides everything you need to know about business-to-business marketing.

Say hello to your new B2B strategy.

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How to Maximise ROI from Thought Leadership

How to Maximise ROI from Thought Leadership

Exploiting the full potential of thought leadership content demands a strategic and integrated campaign, designed to maximise its impact and longevity – and ultimately your ROI.

Somaya Bahoussain
Somaya Bahoussain 14 August 2019
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How to Include Niche Podcasting Into Your B2B Marketing Strategy

How to Include Niche Podcasting Into Your B2B Marketing Strategy

Unless you have been living under a rock, you have probably noticed that audio has been enjoying a bit of surge in the last few years. Here's how to include podcasts in your B2B marketing strategy...

Natasha Lane
Natasha Lane 1 August 2019
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What Does It Take To Sell To The New B2B Buyer?

What Does It Take To Sell To The New B2B Buyer?

With every passing day, there are new challenges making the B2B industry even more difficult. This article will take you through a few top tips to help you meet your sales goal!

Anosha Imran
Anosha Imran 8 July 2019
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How Can B2B Brands Appeal to Millennial Buyers?

How Can B2B Brands Appeal to Millennial Buyers?

Millennials have grown up and are now moving up the corporate ladder. As they start filling decision-making roles (within buying departments), they are set to redefine the B2B retail landscape. Vendors must adapt to...

Brian Green
Brian Green 4 July 2019
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Forget the Ballots: What Party Would You Pick From Your Marketing Shtick?

Forget the Ballots: What Party Would You Pick From Your Marketing Shtick?

Everybody's talking about politics for one reason or other. But how does your political stance influence your marketing prowess? This article explores the connections between you as a marketing guru and what it...

Martina Simon
Martina Simon 17 June 2019
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