Join us as we cover multiple topics ranging from acquisition and engagement to personalization and retention for industries including retail, CPG, media and publishing, restaurants/QSR and sports. Get inspired while learning new ideas across a blend of client success stories, thought leadership topics and practitioner-level sessions. This four-day series is not to be missed!
Register to save your seat now.
ACQUIRE - OCT 24TH
Sessions on October 24th focus on turning unknown consumers into known customers. Learn how to collect zero- and first-party data at scale to build up your databases and understand your customers as individuals. Come learn how to start building better relationships.
2:00 pm - 2:30 pm
How Smartbox Engaged and Delighted Their Customers with Cheetah Experiences
ENGAGE - OCT 25TH
Sessions on October 25th focus on how to understand and engage your audience, across all channels. Learn which data matters, how to analyze it for effective activation and hear some success stories from brands doing it well.
2:30 pm - 3:00 pm
How the U.K.'s Football Association Engages Millions with Email Channel
PERSONALIZE - OCT 26TH
Sessions on October 26th will educate and inspire you to aim for true personalization in your marketing efforts. Using zero-party data and other signals to deliver a truly dynamic, just-in-time customer journey is critical for success. Hear how some brands are tackling this area.
11:00 am - 12:00 pm
Conditional Love: The Relationship Between Data and Personalization that Keeps Customers Faithful
RETAIN - OCT 27TH
Retaining your customers is critical to revenue. We’ll cover ideas and best practices that utilize email and SMS up through full-blown loyalty strategies. Hear what’s working across industries and learn from some of the best thought leaders in the business.
2:00 pm - 2:30 pm
How a Whiskey Spirits Club Increased Efficiency and Customer Acquisition with Personalization