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Signals 22

Signals 22

Welcome to the virtual video conference all about Relationship Marketing. Hosted by CM Group, this conference will explore the strategies that are essential to marketers building long-lasting relationships with consumers.

Join us as we cover multiple topics ranging from acquisition and engagement to personalization and retention for industries including retail, CPG, media and publishing, restaurants/QSR and sports. Get inspired while learning new ideas across a blend of client success stories, thought leadership topics and practitioner-level sessions. This four-day series is not to be missed! 

Register to save your seat now. 

 

ACQUIRE - OCT 24TH

Sessions on October 24th focus on turning unknown consumers into known customers. Learn how to collect zero- and first-party data at scale to build up your databases and understand your customers as individuals. Come learn how to start building better relationships.

2:00 pm - 2:30 pm

How Smartbox Engaged and Delighted Their Customers with Cheetah Experiences

ENGAGE - OCT 25TH

Sessions on October 25th focus on how to understand and engage your audience, across all channels.  Learn which data matters, how to analyze it for effective activation and hear some success stories from brands doing it well.

2:30 pm - 3:00 pm

How the U.K.'s Football Association Engages Millions with Email Channel

PERSONALIZE - OCT 26TH

Sessions on October 26th will educate and inspire you to aim for true personalization in your marketing efforts.  Using zero-party data and other signals to deliver a truly dynamic, just-in-time customer journey is critical for success. Hear how some brands are tackling this area.

11:00 am - 12:00 pm

Conditional Love: The Relationship Between Data and Personalization that Keeps Customers Faithful

RETAIN - OCT 27TH

Retaining your customers is critical to revenue.  We’ll cover ideas and best practices that utilize email and SMS up through full-blown loyalty strategies. Hear what’s working across industries and learn from some of the best thought leaders in the business.

2:00 pm - 2:30 pm

How a Whiskey Spirits Club Increased Efficiency and Customer Acquisition with Personalization

Speakers:

Stephanie Liu, Privacy & Marketing Analyst, Forrester

An analyst serving B2C marketing professionals. Her research focuses on marketing technologies, including marketing resource management and mobile engagement automation, as well as customer trust and privacy.

Chris Muscutt, Marketing Technology Lead, PepsiCo

An accomplished and highly successful Marketing Technology Lead, with an outstanding record of achieving increased revenue and sustainable profit growth in various environments including FTSE100, NASDAQ, TSX and Government organisations; often acting as the crucial link between Business and IT

Paula Thomas, Podcast Host, Let's Talk Loyalty

Podcast host and creator of the world's first podcast for loyalty marketing professionals "Let's Talk Loyalty" - an award-winning podcast, ranked by LIstenNotes.com as one of the top 5% of podcasts in the world. With over twenty years experience delivering tangible results for some of the world's top brands, her consulting clients have included Three Ireland Limited (formerly Telefonica O2 Ireland), Electric Ireland, AIB, Avios and The Entertainer Group (UAE)

Nick Wilcox, Head of CRM & Performance Marketing, The White Company

Paul Brierley, CRM & Membership Lead, The Football  Association

CRM, membership, brand, marketing, strategy, sport.

For more information, see here.

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