Metavers, NFT, VR, circular economy... a must in 2022
Are these innovations the result of a fashion effect amplified by the media or are we at the dawn of a fundamental trend generating real changes for brands and consumers? Let's take a look at the new concepts and their applications in marketing, communication and digital.
Winning duo : Social media and brand content
Insta, tik tok, youtube, twitter, linkedin, twitch, meta.... The combinations of social networks are getting longer and longer, including video, platforms, audio and social selling. The marketer needs a compass to find his way in order to have the right mix: audience, channel and content and coordinate an effective strategy whether in B2C or B2B.
Engaged brands: influence strategy or brand awareness
Does brand engagement allow brands to gain influence with their stakeholders to accelerate high-impact action?
During this round table, you will discover the results of the brand engagement barometer co-constructed by E-marketing Paris, the Advertisers' Club and Cision.