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Knowledge Management: The Missing Ingredient in Digital Transformation of Customer Experience

Knowledge Management: The Missing Ingredient in Digital Transformation of Customer Experience

Join eGain and London Research to learn more about the what, why and how of knowledge hubs for digital transformation of customer engagement.

Digital transformation efforts have failed in many customer service organizations as they focused on installing the pipes (channels) but not what flows through the pipes (knowledge—answers/advice/content).

The root-cause? Inside-out knowledge design, high user effort, inconsistent content silos, fragmented context, and lack of insights.

The solution? Knowledge hubs that deliver enthusiastic user adoption by leveraging modular architecture, AI, analytics and user-centric design on an open, secure platform.

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