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Switched On: A Global View of the Technology Industry in 2020

Switched On: A Global View of the Technology Industry in 2020

Join YouGov’s Russell Feldman, Director of Digital Media & Technology, for an exclusive webinar on the global technology industry.

Russell will share findings from YouGov's latest global study as well as key insights from YouGov’s propriety audience profiling and brand tracking tools, including:

  • Purchase triggers and barriers to purchase across different consumer tech categories and markets, including a specific focus on smart home technology
  • The perception and success of 5G vs 4G and its relationship with iPhone
  • A deep dive into consumer sentiment surrounding Apple’s latest offering
  • An analysis into the usage of messaging platforms, including key user profiles and trends spanning Zoom, Teams, WhatsApp and Portal
  • The most successful tech products and brands of 2020

Save your space, register now.

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Russell Feldman - Director of Digital Media & Technology, YouGov.
Russell Feldman heads up the digital, media, and technology (DMT) team, he leads the team across the three sectors and how the convergence of each sector impacts the wider market. Russell has a lot of experience and knowledge focusing on consumer demand, market trends, segmentation, brand tracking, customer satisfaction, churn and loyalty and new product development. He has set up a standard YouGov methodology on new product launches, appraisal of products, and concept design.

His team at YouGov focus on both B2B and B2C research and have many high profile tracking studies in place for a range of clients in the sector. In addition the team specialise in running many high-profile thought leadership studies.

Russell started at YouGov in 2007 and has worked in digital, media, and technology for over 15 years, heading up the YouGov team since 2014. Russell has spoken at and been a panellists at various industry conferences over the years including smartphones, 2in1s, tablets, wearables etc), internet demands, quad play and bundling and mobile payments in both the B2C and B2B sectors.

EMEA

Date: 19th January, 2021
Time: 10:00 am GMT | 11:00 am CET


USA

Date: 19th January, 2021
Time: 10:00 am PST | 1:00 pm EST


APAC

Date: 20th January, 2021
Time: 12:30 pm IST | 3:00 pm HKT

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