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MarTech Conference

MarTech Conference

Modern marketing presents a complex web of interconnected themes: customer experience, management and strategy, marketing technologies and the operations that run them. But at the center, and threading through all of those facets, is the collection, storage, management and activation of data.

Customer expectations are rising. Marketing technology -- martech -- is the key to meeting and exceeding those demands. Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on martech in order to succeed.

But it doesn’t stop there. New technologies are disrupting traditional marketing. Amplifying it. Transforming it. Redefining it.

The distinction between marketing and technology has been erased. Marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology.

The MarTech agenda is live! All sessions and keynotes will debut online September 14-15 and be available both live and on-demand so you can train when it fits your schedule. Keep checking back for newly-added sessions. 

See the full agenda here.

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