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Webinar: The State of B2B Lead Generation 2021

Webinar: The State of B2B Lead Generation 2021

This London Research webinar will unveil key findings from The State of B2B Lead Generation 2021 report, produced in partnership with Demand Exchange.

London Research Director Linus Gregoriadis will explore how marketing budgets are being deployed in the light of the coronavirus pandemic, and how companies are adapting their strategies accordingly.

Linus will be joined by Demand Exchange CEO John Horsley for a discussion around how companies can continue to generate the volume and quality of leads they require at a time when online content is more important than ever.

The webinar will also look at where B2B lead generation 'leaders' are focusing their efforts compared to mainstream companies.

Topics covered in the research include:

  • Marketing strategies and budgeting during and beyond Covid-19
  • Maturity of lead generation activities
  • Effectiveness of channels and content types
  • Marketing and sales alignment
  • Data hygiene and data regulation
  • Challenges relating to online lead generation

Register for the webinar now.


Linus Gregoriadis - Director, London Research
An experienced digital marketing analyst, business writer and speaker who co-founded London Research in 2017. Linus spent more than a decade setting up and building the research function at Econsultancy, a digital research and training company now owned by Xeim. After leaving Econsultancy, he launched ClickZ Intelligence for B2B media company Contentive.


John Horsley -  CEO, Demand Exchange
John has more than 20 years of digital marketing industry experience and has seen the industry grow from the early internet pioneers to today’s bustling marketplace. Both the British Interactive Media Association and Drum magazine have ranked John as one of the top 100 people in the UK’s digital industry, while business magazine Fast Company listed John in their top 50 most influential people on the web.

Date:         23rd February, 2021
Time:        3:00 pm GMT | 4:00 pm CET | 9:00 am CST
Duration:  1 hour

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