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Webinar: The State of B2B Content 2021

Webinar: The State of B2B Content 2021

This webinar will look at B2B content from the perspective of both those marketing it and those consuming it.

The session, hosted by London Research Director Linus Gregoriadis, and Demand Exchange Founder John Horsley, is aimed at technology vendors and other brands seeking to ensure their content resonates as strongly as possible with the right B2B audiences and personas.

Questions answered in the webinar will include:

  • What types of content are most effective for B2B marketers in the context of brand-building and demand generation?
  • How do companies ensure they're targeting prospective buyers at the right stage of the funnel?
  • What type of information is most sought after? (best practice vs. trends vs. benchmarking information).
  • What is the role of third-party content in the B2B marketing mix?
  • Which assets and formats are most popular? (e.g. webinars versus whitepapers)
  • Measuring the ROI of content

Register now to reserve your spot. 


Linus Gregoriadis - Director, London Research
An experienced digital marketing analyst, business writer and speaker who co founded London Research in 2017. Linus spent more than a decade setting up and building the research function at Econsultancy, a digital research and training company now owned by Xeim. After leaving Econsultancy, he launched ClickZ Intelligence for B2B media company Contentive.


John Horsley - CEO, Demand Exchange
John has more than 20 years of digital marketing industry experience and has seen the industry grow from the early internet pioneers to today’s bustling marketplace. Both the British Interactive Media Association and Drum magazine have ranked John as one of the top 100 people in the UK’s digital industry, while business magazine Fast Company listed John in their top 50 most influential people on the web.


Ben Salmon - Co-Founder, We Are Crank
Ben has held global roles with leading marketing technology companies – Unica, Chordiant, smartFOCUS, Pitney Bowes Software. He’s led the data charge at big agencies – RAPP and DDB.

Now he works directly with clients who want to take control, by identifying where to best focus efforts to help them grow rapidly. How? He bridges data, technology and marketing with commercial and common sense thinking.

Date:         8th June, 2021
Time:        2:00 pm BST | 3:00 pm CEST | 9:00 am EDT
Duration:  1 hour

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