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Breaking Down Lead Generation Barriers

Breaking Down Lead Generation Barriers

This webinar panel discussion will look at how B2B companies can solve some of the biggest challenges relating to lead generation.

Research from Demand Exchange in partnership with sister company London Research has shown that some of the greatest obstacles to effective B2B lead generation include the following:

  • Quality of leads
  • Volume of leads
  • Tracking ROI
  • Creating high-quality content

Hosted by London Research Director Linus Gregoriadis, the panel will also include Demand Exchange Founder John Horsley and We are Crank Co-Founder Ben Salmon.

Sign up now to learn how your company can get better results from lead gen.


Linus Gregoriadis - Director, London Research
An experienced digital marketing analyst, business writer and speaker who co founded London Research in 2017. Linus spent more than a decade setting up and building the research function at Econsultancy, a digital research and training company now owned by Xeim. After leaving Econsultancy, he launched ClickZ Intelligence for B2B media company Contentive.


John Horsley - CEO, Demand Exchange
John has more than 20 years of digital marketing industry experience and has seen the industry grow from the early internet pioneers to today’s bustling marketplace. Both the British Interactive Media Association and Drum magazine have ranked John as one of the top 100 people in the UK’s digital industry, while business magazine Fast Company listed John in their top 50 most influential people on the web.


Ben Salmon - Co-Founder, We Are Crank
Ben has held global roles with leading marketing technology companies – Unica, Chordiant, smartFOCUS, Pitney Bowes Software. He’s led the data charge at big agencies – RAPP and DDB.

Now he works directly with clients who want to take control, by identifying where to best focus efforts to help them grow rapidly. How? He bridges data, technology and marketing with commercial and common sense thinking.

Date:         24th August, 2021
Time:        3:00 pm BST | 4:00 pm CEST | 10:00 am EDT
Duration:  1 hour

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