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Roundtable: The State of B2B Lead Generation 2021

Roundtable: The State of B2B Lead Generation 2021

London Research Director Linus Gregoriadis will be previewing exclusive findings from the new State of B2B Lead Generation 2021 report, due to be published later in February.

The survey-based research looks at how marketing budgets are being deployed in the light of the coronavirus pandemic, and how companies are adapting their strategies accordingly.

The report findings will set the scene for a broader discussion around how companies can continue to generate the volume and quality of leads they require.

The discussion will explore questions including:

  • How are marketing and lead generation strategies changing this year as a result of Covid-19?
  • Where should companies be increasing their budgets to meet their marketing goals?
  • What changes are here to stay for the medium to long term after we emerge from the health crisis?

Please note: This event is for Senior B2B Marketers, places are limited. We are hand picking participants to invite as well as offering you the chance to apply to attend. 



Linus Gregoriadis - Director, London Research
An experienced digital marketing analyst, business writer and speaker who co-founded London Research in 2017. Linus spent more than a decade setting up and building the research function at Econsultancy, a digital research and training company now owned by Xeim. After leaving Econsultancy, he launched ClickZ Intelligence for B2B media company Contentive.


Act-On - Marketing Director, EMEA 
BlueVenn - VP of Marketing
Cheetah Digital - Marketing Director
CISCO - Head of Digital Marketing
Dentsu International - Demand Gen Strategy Lead 
Dentsu International - Paid Media Lead
IBM Systems - Vice-President Marketing EMEA
Kentico - VP of Marketing
Yext - Marketing Manager, Northern Europe
YouGov - Global Head of Sector Marketing
YouGov - Sector Marketing Lead

Date:         11th February, 2021
Time:        3:00 pm GMT | 4:00 pm CET
Duration:  90 minutes

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