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The New Rules of Loyalty: Making Relevancy Pay

The New Rules of Loyalty: Making Relevancy Pay

Leading e-commerce companies are rapidly becoming aware of the importance of using AI and data to solve a huge problem: the runaway and frustrated customer that’s had a bad experience.

So how can you deliver the personalised eCommerce experiences your shoppers are expecting, while winning against competitors?

Join this virtual roundtable to discover how to:

  • Make the most of your online channel by making sense of all your data on customer behaviour, content gaps and search conversions
  • Deliver personalised product and content recommendations
  • Use AI to analyse customer data and language in order to deliver frictionless buying experiences, at scale
  • Inject intelligence into every interaction so customers get what they need quickly and accurately
  • Boost conversion rates and ROI with a more personalised and proactive shopping experience

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Claire Bailey - Entrepreneur, The Retail Champion
Claire is an entrepreneur and one of the most well-known and respected retail experts in the UK. The expert of choice for BBC News, BBC Breakfast, Sky News, and a host of other broadcasters, podcasters, and publications, Clare is  a trusted media commentator. In addition she has been extremely active throughout the COVID 19 pandemic providing live insights and trends forecasts on the future of the retail sector. Commenting on its recovery, changing consumer behaviour, trends and how technology is driving fundamental change in the way consumers, and businesses, interact. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, means she is in huge demand as a speaker, masterclass presenter and trainer. Clare is also author of two best-selling business books The Retail Champion and How to Sell to Retail – both published by Kogan Page.

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Geoffrey Parsons - Director, Experience Consulting, EPAM
Geoffrey has worked for retailers in Europe within a variety of roles: leading multi disciplinary design, consulting and product teams with a focus on omnichannel customer experience and impactful product management.
As part of his work, Geoffrey has presented to the C-suite of EPAM retail clients on the topics of digital strategy and efficient technology investment. Geoffrey holds degrees in Psychology and Business, and his global background in research for advertising, design and technology forms the basis for his approach to design-led consulting.
Previously, Geoffrey worked for EPAM in the APAC Region, helping to build design studios in Hong Kong, Singapore, Shanghai and Shenzhen and supported a wide range of EPAM’s retail clients with digital transformation.

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Sami Helin - Global Account Director, Coveo
Sami specialises in growing revenue and profitability through improved customer experience with Machine Learning and Artificial Intelligence. The latest innovations enable companies to provide personalised experiences at scale. Sami has 25-year experience of digital transformation projects across the globe. He focuses on building partnerships that drive long-term business value for customers.

Date:          25th February, 2021
Time:         12:00 pm CET 
Duration:   1 hour

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