With greater challenges to create an ongoing positive buying experience, especially through the last year's pandemic effects, many brands have gone Direct-to-Consumer or enhanced their B2B online journeys to create a more positive experience.
But with 47% of businesses experiencing pandemic-related budget (and purchase) freezes, and two-thirds saying that the complexity of purchases has increased significantly, brands cannot afford to be complacent.
Whether you’re looking to enhance your customer experience to drive B2B revenue, or explore new routes to market, this webinar is for you.
In this live fireside chat you will learn:
- The current climate’s impact on B2B and D2C purchase decisions
- The four brand superpowers that can increase your sales
- How to untangle your data for a better experience
- How to navigate internal obstacles to transformation
B2B brands need to go well beyond the business basics of reliability, by demonstrating a service orientation throughout the customer journey and delivering personal value-add.
Join this webinar to learn from personalisation and relevance experts Coveo, flexible architecture proponents commercetools, and digital transformation consultants dotSource for practical, actionable tips for 2021 growth.