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Three Reasons Why Brands Need a Modern and Automated Digital Asset Management

Three Reasons Why Brands Need a Modern and Automated Digital Asset Management

Create, Collaborate and Launch in Seconds, Not Weeks, with Digital-First Asset Management

In today’s digital age, it’s out with the old and in with a new approach to Digital Asset Management (DAM). Gone are the days of legacy work streams requiring up to two weeks for teams to ready an asset. This timeline does not work in today’s content-craving world. Today’s leading brands need a DAM solution that can keep up with an ever-increasing demand for content, compress lengthy work streams, and automate repetitive manual tasks.

It’s Time to Automate with Cutting-Edge DAM features

Join Russ Barr, Cloudinary’s managing director of DAM, as he explores how Intelligent Automation is the way of the future for DAM solutions. Learn how automation allows creative and marketing teams to:

Streamline the creation of asset variants, including resizing, cropping, quality compression and personalization

Adopt a “one file, many variations” approach to remove asset duplicates, eliminate clutter and reduced storage costs

Optimize assets for improved performance and tuned for each unique channel

You’ll also hear how brands such as Levi’s, Guess and Babolat are utilizing a dynamic DAM to launch fully populated and optimized digital properties in hours instead of weeks or months. The result? Fast-loading and engaging media experiences that lead to increased revenue, engagement, and customer loyalty.

Building, growing and maintaining a strong digital presence is a must for all brands. Register for this informative webinar today to learn why adopting a modern DAM allows brands to spend less time with antiquated tools and processes, and more time on creativity and business growth.

Speakers:

Linus Gregoriadis

Linus Gregoriadis

Director - London Research            Speaker's Company Logo

An experienced digital marketing analyst, business writer and speaker who co-founded London Research in 2017. Linus spent more than a decade setting up and building the research function at Econsultancy, a digital research and training company now owned by Xeim. After leaving Econsultancy, he launched ClickZ Intelligence for B2B media company Contentive.

Russ Barr

Russ Barr

Managing Director - DAM - Cloudinary      Speaker's Company Logo

Russ has been immersed in the world of Digital Asset Management since 2001 amassing a huge wealth of knowledge and experience helping organisations embrace and benefit from DAM solutions. He comes from a primarily technical background having built a commercial DAM system back in 2001, Since then he has been involved with almost every aspect of the industry, from running large Professional Services teams, to DAM consultancy and heading up the DAM sales teams.

What is the point of accumulating all this wonderful wisdom if not to share it with others to allow business to make the most of the benefits of DAM.

Date:         6th October, 2021
Time:        4:00 pm BST | 5:00 pm CEST | 11:00 am EDT
Duration:  1 hour

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