Modern customers expect fast, consistent, personalised, impactful and agile digital experiences across every touchpoint and channel. In a digital-first world, brands must deliver on these expectations or risk an erosion of brand loyalty, brand switching and lost sales.
Increasingly, the limiting factor to deliver on these personalised digital experiences that buyers want has become the creative content needed to fuel personalised customer experiences and online ad campaigns. Marketing and creative teams are struggling to keep up with the rapidly growing volume of creative content that needs to be delivered on shorter timeframes and across multiple platforms.
We will share tips and real-life examples of how some of the world’s leading brands are using DAM to deliver great digital experiences, reduce spend on content and greatly increase the productivity of their marketing and creative teams. We will discuss how you can use the latest DAM MarTech to:
- Offer consistent, on-brand digital experiences across all digital channels
- Massively reduce spend on new content creation and product launches
- Deliver the growing volume of digital content using automation
- Integrate with other MarTech such as marketing automation tools, PIM, CMS and CDNs