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Top Tips to Optimize Your Webinar Strategy From Start to Finish

Top Tips to Optimize Your Webinar Strategy From Start to Finish

It’s no surprise that over the past year, the virtual events space has experienced multiple changes. But one thing remains true: webinars are still important in terms of generating leads and moving prospects through the buyer cycle — maybe more now than ever. In fact, 95% of B2B marketers recently said that webinars are the best way to generate more high-quality leads and grow business.

That means it’s more important than ever to optimize, plan, and execute a solid webinar strategy that engages your target audience from start to finish. Additionally, when you combine your webinar strategy with marketing automation, you’re able to segment, track, and report on pre and post webinar performance across multiple channels.

Join Act-On as they dive into:

  • Tips to optimize your webinar strategy
  • An itemized checklist of action items to consider when creating your webinars
  • Tactics to extend the shelf-life of your webinar
  • Examples of how marketing automation can scale your entire webinar strategy

Note: Act-On will be providing the digital checklist during the webinar so you can cross reference your current strategy with new tips.


Rebecca Fischer Marketing Campaign and Events Coordinator, Act-On Software


Andy Rice - Director Demand Generation, Act-On Software

Date:         16th March, 2021
Time:         2:00 pm GMT
Duration:   1 hour

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