If your sales team is drowning in leads but they are not converting, this is the webinar for you. Reaching out to every lead definitely will not get sales the results they need, because that’s inefficient, and will result in a lot of wasted conversation time with leads that will never be a good fit. So what can marketers do to help salespeople focus on the right leads to hit those sales targets in 2022 and beyond?
By helping your team prioritise the pipeline with well-planned lead scoring programs, you will save them time in the sales cycle and focus their attention on the hottest leads in the quarter.
Say goodbye to a bloated pipeline, and join this workshop to learn how to identify your hottest quality prospects. Being ruthless enough to drop those freezing cold leads is always a great idea. Your sales team will thank you later!
In this step-by-step workshop, we will cover the detailed how-to on:
- Defining your ideal buyer profile(s)
- Adopting lead scoring best practices
- Assigning point values corresponding to specific behaviours
- Implementing your lead scoring program in 5 easy steps