Keynote: The New Future of Digital Marketing
With the world turned upside down, we’re all trying to figure out how to adapt our marketing strategies for a digital first world. This keynote will reveal what steps you can take to ensure you’re ready for a future of digital marketing.
Course 1 – Introducing the VIRTUALISED Framework
This session will explain the key pillars of the VIRTUALISED framework: Strategy, promotion, content, engagement and data.
Course 2 – Calibrating the Digital Mix
How do you select the right digital channels to suit different audiences? This session will cover them all and how to use them in your marketing mix.
Course 3 – Developing Captivating Digital Content Formats
Step aside eBooks and Whitepapers. This course will show you innovative new ways to craft new content formats. It will also cover live and on-demand style experiences.
Course 4 – Activating Engagement Tools and Techniques
Whether it’s a live or on-demand experience, how do you encourage your audience to always engage? Find out in this session.
Course 5 – Analysing and Acting on Data
A virtual event will produce more data than you’ve ever seen, but how do you put it to good use? ON24 will show you how marketing and sales teams can leverage this gold mine of data.
There will be a Slack community live during the event, giving you the opportunity to network with other attendees who have transformed their event strategy.