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Virtualised 2020 - EMEA Summit

Virtualised 2020 - EMEA Summit

COVID-19 turned the world upside down. Now, we’re all figuring out how to adapt our marketing strategies for a digital-first world. A world where in person events aren’t possible, but you have to remain connected. A world where your marketing can’t stop, no matter the time zone, country, budget or circumstances.

Join ON24 for VIRTUALISED, a special online event designed to prepare you for our digital-first future.

Kicking off with a special keynote webinar from VP of Marketing, Mark Bornstein, on the future of digital marketing, it’s followed by a five-part on-demand webinar certification course that will teach you how to build amazing digital experiences for your audience that engage across the entire customer journey. You’ll learn:

  • A framework for running ongoing VIRTUALISED campaigns
  • The set of tactics for omnichannel promotions, from email to chatbots to social
  • Innovative production and presentation formats, from virtual talk shows to after-parties
  • How to supercharge live engagement and networking in virtual experiences
  • A playbook for putting engagement data to work

The future of marketing is here. Register now!

Mark Bornstein - VP of Marketing, ON24
Mark is the chief evangelist and marketing strategist in support of ON24’s Webinar Marketing Platform. Mark brings over 20 years of content marketing, corporate communications and account management experience at leading companies, including Cisco, GE Access and Compatible Systems. He has presented at many of today’s biggest marketing conferences and, for the past six years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.

Date:          17th September, 2020
Time:         11:00 am BST | 12:00 pm CEST
Duration:   1 hour

Keynote: The New Future of Digital Marketing
With the world turned upside down, we’re all trying to figure out how to adapt our marketing strategies for a digital first world. This keynote will reveal what steps you can take to ensure you’re ready for a future of digital marketing.

Course 1 – Introducing the VIRTUALISED Framework
This session will explain the key pillars of the VIRTUALISED framework: Strategy, promotion, content, engagement and data.

Course 2 – Calibrating the Digital Mix
How do you select the right digital channels to suit different audiences? This session will cover them all and how to use them in your marketing mix.

Course 3 – Developing Captivating Digital Content Formats
Step aside eBooks and Whitepapers. This course will show you innovative new ways to craft new content formats. It will also cover live and on-demand style experiences.

Course  4 – Activating Engagement Tools and Techniques
Whether it’s a live or on-demand experience, how do you encourage your audience to always engage? Find out in this session.

Course 5 – Analysing and Acting on Data
A virtual event will produce more data than you’ve ever seen, but how do you put it to good use? ON24 will show you how marketing and sales teams can leverage this gold mine of data.

There will be a Slack community live during the event, giving you the opportunity to network with other attendees who have transformed their event strategy.

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