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How to Bring Physical Events into the Digital World - APAC

How to Bring Physical Events into the Digital World - APAC

Physical events like seminars and conferences have been a mainstay tactic for marketers since the beginning of time. Well, marketing time. But times change. Physical events are expensive to produce and it’s getting harder than ever to drive attendance to them.

But there is another reason why physical events are falling short: data. With physical events, there is no way to track attendee behavior, and we learn very little about them. And that is why many leading brands are bringing their physical events into the digital world.

On 15 April, at 2:00 pm AEST |12:00 pm SGT, attend “How to Bring Physical Events into the Digital World” and learn how to build a virtual engagement strategy to generate better quality leads and drive more pipeline. In this, virtual session, you will learn:

  • How to build and scale webinar programs
  • How to create digital trade shows and conferences
  • How to create a hybrid physical/virtual experience
  • How to convert virtual engagement into insights and data

Think differently about how you engage with your audiences. Register now to learn how.


Mark Bornstein - VP of Content Marketing, ON24 

Mark brings over 20 years of content marketing, corporate communications and account management experience at leading companies, including Cisco, GE Access and Compatible Systems. He has presented at many of today’s biggest marketing conferences and, for the past six years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.

Date:         15th April, 2020
Time:         2:00pm AEDT | 12:00pm SGT
Duration:  1 hour 

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