Customer expectations are rising. Marketing technology -- martech -- is the key to meeting and exceeding those demands. Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on martech in order to succeed.
But it doesn’t stop there. New technologies (A.I., anyone?) are disrupting traditional marketing. Amplifying it. Transforming it. Redefining it.
The distinction between marketing and technology has been erased. Marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology.