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Future Focus: 5 Influencer Marketing Trends to Drive Your 2021 Strategy

Future Focus: 5 Influencer Marketing Trends to Drive Your 2021 Strategy

As the year draws to a close, influencer marketing has never been more relevant and full of opportunity, with research suggesting brands are transferring spend from more traditional marketing and advertising towards influencers instead.

Companies have become increasingly dependent on ecommerce to drive sales to make up for the disruption of this year and also compensate for the lack of footfall through bricks-and-mortar stores. As a result, influencers are being heavily relied upon to provide the crucial interface between consumer and commerce.

Join Influencer Intelligence as they look back at 2020 and identify the trends that will take centre stage for the year ahead. Together you will examine the long-term best practice trends that will be accelerated through 2021 and the direction that influencer marketing is expected to take throughout the coming year.

The 2021 influencer marketing trends will cover all aspects of practice including:

  • Measurement and effectiveness
  • Content opportunities
  • Ethics
  • Identification
  • Best practices

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Sarah Penny - Head of Content, Influencer Intelligence
Sarah Penny is head of content at Influencer Intelligence and Fashion & Beauty Monitor. Influencer Intelligence is a leading influencer marketing tool that uses data, research and expert insight to enable brands to find the most relevant influencers for their campaign. Sarah leads on all content strategy, including the platform’s research reports and whitepapers and has a strong interest in educating companies to practice influencer marketing ethically and to its full potential. Prior to joining Xeim in 2012, Sarah had worked in editorial and digital roles at Hodder & Stoughton and Elsevier, as well as consulting in fashion and content strategy for a number of brands on a freelance basis.

Date:         10th December, 2020
Time:        3:00 pm GMT | 10:00 am EST
Duration:  1 hour

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