Companies have become increasingly dependent on ecommerce to drive sales to make up for the disruption of this year and also compensate for the lack of footfall through bricks-and-mortar stores. As a result, influencers are being heavily relied upon to provide the crucial interface between consumer and commerce.
Join Influencer Intelligence as they look back at 2020 and identify the trends that will take centre stage for the year ahead. Together you will examine the long-term best practice trends that will be accelerated through 2021 and the direction that influencer marketing is expected to take throughout the coming year.
The 2021 influencer marketing trends will cover all aspects of practice including:
- Measurement and effectiveness
- Content opportunities
- Best practices