The webinar follows a series of London Research articles aimed at helping martech and other technology companies keep their demand generation activities alive against the backdrop of a turbulent global economy. The articles, which are available as a single report, were based on a series of interviews with senior executives at companies including SAS, Tealium, ON24 and Trustpilot. 

This webinar will review some of the key findings of the report, with a focus on how the right content and lead generation activities can help marketers ensure their brands remain top-of-mind for prospective customers.

Key topics for the webinar include: 

• Key takeaways from the ‘Coping with Coronavirus’ report
• How to embrace content syndication, email marketing and LinkedIn
• The importance of tailoring content to each stage of the sales funnel
• Producing engaging webinars focused on the audience

Plus, much more

Make sure you also download other related London Research reports:

• The Strategic Guide to Lead Conversion, produced in partnership with
  Demand Exchange
• The State of B2B Lead Generation Report, published in partnership with ON24.

Sign up now for this not-to-miss webinar.

Linus Gregoriadis - Director, London Research
An experienced digital marketing analyst, business writer and speaker who co-founded London Research in 2017. Linus spent more than a decade setting up and building the research function at Econsultancy, a digital research and training company now owned by Xeim. After leaving Econsultancy, he launched ClickZ Intelligence for B2B media company Contentive.

John Horsley -  CEO, Communitize 
Speaking on behalf of Demand Exchange and Digital Doughnut.
John has more than 20 years of digital marketing industry experience and has seen the industry grow from the early internet pioneers to today’s bustling marketplace. Both the British Interactive Media Association and Drum magazine have ranked John as one of the top 100 people in the UK’s digital industry, while business magazine Fast Company listed John in their top 50 most influential people on the web.

Wilson Raj - Global Director of Customer Intelligence, SAS
Wilson is responsible for global marketing to establish, evolve and evangelize SAS’ analytics-powered marketing solutions. Data-inspired and creatively-driven, he has built brand value, engagement, and loyalty through expertise in strategy and analytical marketing. With over twenty years of experience in multiple industries, he has engineered strategic programs that fuse advertising, branding, digital marketing, social media, relationship marketing and public relations for connected brand experiences. 

Laura McHenry - Senior Director of Marketing EMEA, Tealium
Laura is a B2B Marketing Technology specialist with 20 year’s experience in the industry. With extensive knowledge of the massive opportunities out there for B2C brands if they focus on a consistent data layer across the organisation to inform their marketing activities, the sight of poorly personalised emails and bad customer experience will make her jump straight on her soapbox!

Date:         13th May, 2020
Time:        4:00 pm BST | 11:00 am EST
Duration:  1 hour