What's on

The Tools and Techniques to Join Online and Offline Marketing Sources

The Tools and Techniques to Join Online and Offline Marketing Sources

Attribution is hard – but it gets even harder when you add in offline touchpoints in your customer journey. This webinar will look at how you activate the insights you gain from joining these online and offline elements in order to maximise the value from your digital marketing activities.

Being able to tie up the full customer journey is key to understanding where you need to be focusing your marketing efforts. This webinar will look at how you activate the insights you gain from joining these online and offline elements in order to maximise the value from your digital marketing activities.

This webinar covers how you can use the right tools and advanced techniques, whilst remaining compliant with privacy regulations. We will dive into the Google Marketing Platform capabilities, including how you can tie up CRM data and offline activity with your online marketing, to gain a single version of the truth.

You will learn:

  • How to join up online and offline sources to show the full customer journey
  • The tools available to help you make this process easier
  • How to activate learnings from joining sources and get the most from your marketing spend
  • Real-life examples and case studies of how big brands have overcome these challenges.

Register now.

Jimmy-Circle-BnW-150x150-(1).png

Jimmy McCann - Head of Digital Strategy, Search Laboratory

Jimmy is a leading expert in attribution and is Search Laboratory’s lead adviser on using data in cross-channel digital strategy. He is a regular contributor to industry publications and has worked at a strategic level with global brands, including Ann Summers, The Outnet, Citrix and Kingston Technologies.

Date:         21st November, 2019
Time:        11:00am GMT
Duration:  45 minutes

Other upcoming events

See all
Most Contagious
9 December 2020

Most Contagious

Most Contagious distil a year’s worth of marketing insights and trends to help you make better, braver work. And for the first time, they're curating separate line-ups for UK & EU, US and Asia Pacific audiences. Each event will comprise two days of informative and inspirational talks, live-streamed from the hot-pink Contagious studio. Join Contagious to learn about the strategies behind some of the best campaigns from around the world, and the trends and tech that will shape marketing in the year ahead.

Read more
The Future of B2B Content Marketing
3 December 2020

The Future of B2B Content Marketing

2020 has been a momentous year. It’s been a wake-up call for businesses to become more digitally mature, adopt best practices, improve processes and become far more customer-centric.

Read more
Live Webinar: Humanising the Customer Experience
9 December 2020

Live Webinar: Humanising the Customer Experience

How should brands approach the challenge of delivering a relevant digital experience for each person who engages with them?

Read more
Webinars That Rocked 2020
9 December 2020

Webinars That Rocked 2020

There are webinars, and there are webinars that truly ROCK!! Join Chief Webinerd, Mark Bornstein, as he highlight some of the best webinars in 2020.

Read more
DMWF Asia
2 December 2020

DMWF Asia

With a 11+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands

Read more