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The Tools and Techniques to Join Online and Offline Marketing Sources

The Tools and Techniques to Join Online and Offline Marketing Sources

Attribution is hard – but it gets even harder when you add in offline touchpoints in your customer journey. This webinar will look at how you activate the insights you gain from joining these online and offline elements in order to maximise the value from your digital marketing activities.

Being able to tie up the full customer journey is key to understanding where you need to be focusing your marketing efforts. This webinar will look at how you activate the insights you gain from joining these online and offline elements in order to maximise the value from your digital marketing activities.

This webinar covers how you can use the right tools and advanced techniques, whilst remaining compliant with privacy regulations. We will dive into the Google Marketing Platform capabilities, including how you can tie up CRM data and offline activity with your online marketing, to gain a single version of the truth.

You will learn:

  • How to join up online and offline sources to show the full customer journey
  • The tools available to help you make this process easier
  • How to activate learnings from joining sources and get the most from your marketing spend
  • Real-life examples and case studies of how big brands have overcome these challenges.

Register now.

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Jimmy McCann - Head of Digital Strategy, Search Laboratory

Jimmy is a leading expert in attribution and is Search Laboratory’s lead adviser on using data in cross-channel digital strategy. He is a regular contributor to industry publications and has worked at a strategic level with global brands, including Ann Summers, The Outnet, Citrix and Kingston Technologies.

Date:         21st November, 2019
Time:        11:00am GMT
Duration:  45 minutes

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