Being able to tie up the full customer journey is key to understanding where you need to be focusing your marketing efforts. This webinar will look at how you activate the insights you gain from joining these online and offline elements in order to maximise the value from your digital marketing activities.
This webinar covers how you can use the right tools and advanced techniques, whilst remaining compliant with privacy regulations. We will dive into the Google Marketing Platform capabilities, including how you can tie up CRM data and offline activity with your online marketing, to gain a single version of the truth.
You will learn:
- How to join up online and offline sources to show the full customer journey
- The tools available to help you make this process easier
- How to activate learnings from joining sources and get the most from your marketing spend
- Real-life examples and case studies of how big brands have overcome these challenges.