What's on

Save Money and Increase Revenue with Data-Driven Marketing

Save Money and Increase Revenue with Data-Driven Marketing

Discover how using data-driven marketing to engage with customers can increase revenue whilst reducing costs. This webinar will provide the tools you need to analyse your digital marketing activities to discover where you sit on Google’s Digital Maturity Benchmark, exploring five key areas that will help you reach digital maturity.

Only 2% of brands use data-driven digital marketing to effectively engage with customers, however, that 2% have seen 20% more revenue, with a​ 30% reduction in marketing spend.* 

This webinar will give you the tools you need to analyse your digital marketing activities to discover where your business currently sits on Google’s Digital Maturity Benchmark, in relation to your industry peers.

Our CEO, Chris Attewell will cover how you can make the best use of your data, delving into the five key areas that will help you reach digital maturity (attribution, ads, audience, access and automation).
*BCG and Google: ‘Mastering Digital Marketing Maturity’ 2018 

You will learn how to:

  • Analyse your digital marketing activities to discover where you currently sit on Google’s Digital Maturity Benchmark
  • Use the insights from the report to shape your future digital marketing plans
  • Identify how data science can help build on your company’s success

Chris-Attewell-Colour-Circle-150x150-(2).png

Chris Attewell - CEO, Search Laboratory
Chris joined Search Laboratory in 2012 and has helped clients including VISA, glh Hotels and Citrix to grow their online traffic and revenue during that time. As CEO, Chris provides strategic leadership and direction for Search Laboratory’s operations in the UK and the US, working with clients and internal teams to deliver profitable online customer acquisition campaigns across multiple countries.​

Date:         Thursday 26th September
Time:        11:00am - 11:45am BST
Duration:  45 minutes

Other upcoming events

See all
DXA'20 - UK Digital Experience Awards
16 July 2020

DXA'20 - UK Digital Experience Awards

As digital becomes increasingly critical to the delivery of outstanding CX, it’s more important than ever for achievements in this field to be recognised - and these Awards do that in a unique way.

Read more
Festival of Marketing 2020
7 October 2020

Festival of Marketing 2020

The Festival of Marketing is a unique two day experience where ambitious marketers can discover, learn, celebrate and shape the future together.

Read more
MailCon
26 January 2020

MailCon

MailCon is a unique event that connects email marketing professionals with the industry’s latest advancements in technology and trends, email performance strategies, business growth opportunities, and more, by providing educational sessions and extended networking.

Read more
Intrigue Summit
5 February 2020

Intrigue Summit

For over 4 years, Intrigue has been Intriguing marketers all across the globe. Marketers attend this unique event to learn as well as inspire; getting involved in not just asking questions, but also giving their perspective on points discussed by the speakers.

Read more
The Martech Summit - Singapore
20 February 2020

The Martech Summit - Singapore

The only Marketing Technology focused summit in Asia! A must-attend annual business executive event for savvy digital marketers, as well as strategic planning, innovation, digital professionals.

Read more