Only 2% of brands use data-driven digital marketing to effectively engage with customers, however, that 2% have seen 20% more revenue, with a​ 30% reduction in marketing spend.* 

This webinar will give you the tools you need to analyse your digital marketing activities to discover where your business currently sits on Google’s Digital Maturity Benchmark, in relation to your industry peers.

Our CEO, Chris Attewell will cover how you can make the best use of your data, delving into the five key areas that will help you reach digital maturity (attribution, ads, audience, access and automation).
_{*BCG and Google: ‘Mastering Digital Marketing Maturity’ 2018} 

You will learn how to:

• Analyse your digital marketing activities to discover where you currently sit on Google’s Digital Maturity Benchmark
• Use the insights from the report to shape your future digital marketing plans
• Identify how data science can help build on your company’s success

Chris Attewell - CEO, Search Laboratory
Chris joined Search Laboratory in 2012 and has helped clients including VISA, glh Hotels and Citrix to grow their online traffic and revenue during that time. As CEO, Chris provides strategic leadership and direction for Search Laboratory’s operations in the UK and the US, working with clients and internal teams to deliver profitable online customer acquisition campaigns across multiple countries.​

Date:         Thursday 26th September
Time:        11:00am - 11:45am BST
Duration:  45 minutes