Only 2% of brands use data-driven digital marketing to effectively engage with customers, however, that 2% have seen 20% more revenue, with a 30% reduction in marketing spend.*
This webinar will give you the tools you need to analyse your digital marketing activities to discover where your business currently sits on Google’s Digital Maturity Benchmark, in relation to your industry peers.
Our CEO, Chris Attewell will cover how you can make the best use of your data, delving into the five key areas that will help you reach digital maturity (attribution, ads, audience, access and automation).
*BCG and Google: ‘Mastering Digital Marketing Maturity’ 2018
You will learn how to:
- Analyse your digital marketing activities to discover where you currently sit on Google’s Digital Maturity Benchmark
- Use the insights from the report to shape your future digital marketing plans
- Identify how data science can help build on your company’s success