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Categories Content, Research
ON24 Topical Marketing: Taking Advantage of Brexit EMEA

ON24 Topical Marketing: Taking Advantage of Brexit EMEA

Great marketing is topical, timely and relevant. But how do you align your campaigns with the right topic?

In this webinar we’ll use Brexit as a case study to discuss how companies are successfully making themselves heard and driving insightful marketing campaigns which leverage a topical theme where EVERYONE wants to make themselves heard.

In this interactive panel discussion we’ll be joined by Euler Hermes, Contentive and Spire Healthcare to understand:

  • how to identify the trending topics which you should contribute towards
  • the most effective way to leverage your company spokespeople
  • the best practices for ensuring compliance on sensitive subjects
  • marketing channels which allow timely content delivery
  • how to define and measure the success of the campaign
     

Rina Patel, Customer Success and Sales Operations Director, Contentive
A Senior Leader with over 10 years experience in the digital advertising and recruitment space. Adetermined individual who keeps customers at the fore front and works exceptionally well with Salesteams and leads operational teams to deliver customer service excellence

Matt Owen, Senior Social Media Manager at Spire Healthcare Group plc
Matt is a seasoned marketer who wears many hats. His focus is on content and social media, analytics, measurement, and business transformation. Matt leads social media for Spire Healthcare, one of the UK's largest private health groups. He works with teams across 40 hospitals and clinics to help them reach and engage audience through multiple social channels.

Laura Flandin, Head of Market Management at Euler Hermes UK & Ireland
Passionate about Marketing, Laura has a broad B2B experience ranging from product development, acquisition (digital, direct, telemarketing), customer experience, brand, content. Laura is dedicated to building strong, cohesive and performing marketing team by providing purpose and leadership.
 

Date:          February 26th, 2019
Time:         10:00am GMT / 11:00pm CET 
Duration:   1 hour

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