What's on

Categories Content, Research
ON24 Topical Marketing: Taking Advantage of Brexit EMEA

ON24 Topical Marketing: Taking Advantage of Brexit EMEA

Great marketing is topical, timely and relevant. But how do you align your campaigns with the right topic?

In this webinar we’ll use Brexit as a case study to discuss how companies are successfully making themselves heard and driving insightful marketing campaigns which leverage a topical theme where EVERYONE wants to make themselves heard.

In this interactive panel discussion we’ll be joined by Euler Hermes, Contentive and Spire Healthcare to understand:

  • how to identify the trending topics which you should contribute towards
  • the most effective way to leverage your company spokespeople
  • the best practices for ensuring compliance on sensitive subjects
  • marketing channels which allow timely content delivery
  • how to define and measure the success of the campaign
     

Rina Patel, Customer Success and Sales Operations Director, Contentive
A Senior Leader with over 10 years experience in the digital advertising and recruitment space. Adetermined individual who keeps customers at the fore front and works exceptionally well with Salesteams and leads operational teams to deliver customer service excellence

Matt Owen, Senior Social Media Manager at Spire Healthcare Group plc
Matt is a seasoned marketer who wears many hats. His focus is on content and social media, analytics, measurement, and business transformation. Matt leads social media for Spire Healthcare, one of the UK's largest private health groups. He works with teams across 40 hospitals and clinics to help them reach and engage audience through multiple social channels.

Laura Flandin, Head of Market Management at Euler Hermes UK & Ireland
Passionate about Marketing, Laura has a broad B2B experience ranging from product development, acquisition (digital, direct, telemarketing), customer experience, brand, content. Laura is dedicated to building strong, cohesive and performing marketing team by providing purpose and leadership.
 

Date:          February 26th, 2019
Time:         10:00am GMT / 11:00pm CET 
Duration:   1 hour

Other upcoming events

See all
The Digital & Affiliate Marketing International Expo
24 November 2019

The Digital & Affiliate Marketing International Expo

The Digital & Affiliate Marketing International Expo (DMIEXPO) in Israel, where you’ll be able to take advantage of a unique event for meeting the leading digital & performance marketing professionals, executives, affiliates, partners, lead generation experts, and new opportunities.

Read more
A Simple Introduction to SEO - Part 2: Metrics and KPIs that Really Matter
4 December 2019

A Simple Introduction to SEO - Part 2: Metrics and KPIs that Really Matter

Join part 2 of Searchmetric’s webinar series. In this webinar on SEO Metrics and KPIs you will receive an overview of the most important metrics in search engine optimization and your online performance.

Read more
The Tools and Techniques to Join Online and Offline Marketing Sources
21 November 2019

The Tools and Techniques to Join Online and Offline Marketing Sources

Attribution is hard – but it gets even harder when you add in offline touchpoints in your customer journey. This webinar will look at how you activate the insights you gain from joining these online and offline elements in order to maximise the value from your digital marketing activities.

Read more
The State of Customer Engagement 2020 - Webinar
4 December 2019

The State of Customer Engagement 2020 - Webinar

Join London Research and dotdigital, as they discuss findings from The State of Customer Engagement 2020 report.

Read more
Why the ROI of PIM is Measured by More Than Just Revenue
11 December 2019

Why the ROI of PIM is Measured by More Than Just Revenue

In today’s omnichannel world, businesses need to deliver more product information with more agility to guide buyers across the entire customer journey – not just the path to purchase. Join Forrester and Zurn Industries and find out how the role of PIM (Product Information Management) is broadening beyond just operational functionality.

Read more