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How B2B Leaders Maximise Webinars as a Channel for Effective Lead Generation

How B2B Leaders Maximise Webinars as a Channel for Effective Lead Generation

Join London Research Director, Linus Gregoriadis as he uncovers how B2B lead generation leaders are using webinars as part of a successful demand generation strategy.

Based on the 2019 State of B2B Lead Generation report, produced by London Research in partnership with ON24, the session will explore how companies reap the benefits when they approach webinars in a more sophisticated way than those companies lower down the webinar maturity curve.

The webinar will cover how lead generation leaders ensure they optimise webinars at every stage of the process to extract maximum value, including how companies need to match content with their audience, promote on-demand webinars to maximise engagement, and learn from feedback to improve content and delivery.

The session will provide viewers with clear recommendations on how to increase the effectiveness of webinars in the context of lead generation and, ultimately, sales.

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Linus Gregoriadis - Director, London Research
Linus is an experienced digital marketing analyst, business writer and speaker who co-founded London Research in 2017 as a sister company to Digital Doughnut, the world’s largest community of marketers and digital professionals.

He spent more than a decade setting up and building the research function at Econsultancy, a digital research and training company now owned by Centaur Media.

After leaving Econsultancy, where he oversaw the production of hundreds of survey-based trends reports, buyers’ guides and best practice guides, he launched ClickZ Intelligence for B2B media company Contentive.

Date:          17th September, 2019
Time:         11:00 am BST | 12:00 am CEST
Duration:   1 Hour

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