What's on

Categories B2B, B2C
How B2B Leaders Maximise Webinars as a Channel for Effective Lead Generation

How B2B Leaders Maximise Webinars as a Channel for Effective Lead Generation

Join London Research Director, Linus Gregoriadis, and BlueVenn VP of Marketing Anthony Botibol, as they uncover how B2B lead generation leaders are using webinars as part of a successful demand generation strategy.

Based on the 2019 State of B2B Lead Generation report, produced by London Research in partnership with ON24, the session will explore how companies reap the benefits when they approach webinars in a more sophisticated way than those companies lower down the webinar maturity curve.

The webinar will cover how lead generation leaders ensure they optimise webinars at every stage of the process to extract maximum value, including how companies need to match content with their audience, promote on-demand webinars to maximise engagement, and learn from feedback to improve content and delivery.

The session will provide viewers with clear recommendations on how to increase the effectiveness of webinars in the context of lead generation and, ultimately, sales.

Anthony Botibol, VP of Marketing at BlueVenn, will be joining the webinar to share his experiences running webinar campaigns as part of his company's thought leadership and demand generation programmes. 

Linus-Headshot-Circle-125x125.png

Linus Gregoriadis - Director, London Research
Linus is an experienced digital marketing analyst, business writer and speaker who co-founded London Research in 2017 as a sister company to Digital Doughnut, the world’s largest community of marketers and digital professionals.

He spent more than a decade setting up and building the research function at Econsultancy, a digital research and training company now owned by Centaur Media.

After leaving Econsultancy, where he oversaw the production of hundreds of survey-based trends reports, buyers’ guides and best practice guides, he launched ClickZ Intelligence for B2B media company Contentive.

Anthony-Botibol-BlueVenn-Circle-125x125.png

Anthony Botibol - VP of Marketing, BlueVenn

Date:          17th September, 2019
Time:         11:00 am BST | 12:00 am CEST
Duration:   1 Hour

Other upcoming events

See all
Savant eCommerce Berlin
9 February 2022

Savant eCommerce Berlin

A prestigious event where top level speakers and industry leading executives discuss the latest trends, network and build meaningful relationships. Join us at Savant eCommerce Berlin for two days of inspirational and best-practice sharing content, relaxed and engaging networking, and to learn from some of the eCommerce market leaders in the industry!

Read more
E-commerce Berlin Expo
9 February 2022

E-commerce Berlin Expo

The E-commerce Berlin Expo is the largest pure-play ecommerce event in the capital city of Germany. Every single year, this ecommerce event attracts more than 10,000 international visitors and over 200 exhibitors.

Read more
eTail Australia 2022
15 February 2022

eTail Australia 2022

This three day summit is designed to help you increase the profits from your business. As Australia’s leading summit for retail eCommerce and digital marketing innovators, you will learn from, network and collaborate with leading heads of eCommerce and digital marketing as they share practical insights.

Read more
Social Media Strategies Summit
23 February 2022

Social Media Strategies Summit

Experience a unique gathering of senior-level, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own.

Read more
eTail Palm Springs 2022
28 February 2022

eTail Palm Springs 2022

eTail is a three day retreat designed to help you increase the profits from your business. You’ll get action packed strategies and make connections with America’s most successful retailers.

Read more