What's on

Key Attributes for Lead Generation Success

Key Attributes for Lead Generation Success

Join London Research's director Linus Gregoriadis, as he unveils key findings from the 2019 State of B2B Online Lead Generation report, carried out in partnership with ON24.

This webinar will focus on the key characteristics of successful sales and marketing operations, covering strategy, content, data collection and measurement of ROI.

The research looks at what lead generation leaders are doing differently from their peers, and how they are driving high volumes of good-quality leads.

Linus will be joined by Grace MacDonald, Associate Marketing Manager at LinkedIn who will share her insights about lead generation activity.

The presenters will also be discussing the most effective contents formats and channels (including webinars), and how content should be tailored for different personas and for different stages of the buying journey.

Linus-Headshot-125x125.png

Linus Gregoriadis - Director & Co-founder, London Research

Grace-Headshot-125x125.jpg

Grace MacDonald - Associate Marketing Manager, LinkedIn

Date:          14th May, 2019
Time:         3:00 pm BST | 4:00 pm CEST
Duration:  1 hour

Other upcoming events

See all
White Label World Expo
12 October 2022

White Label World Expo

The White Label World Expo is the biggest gathering of online sellers in one place in the world. Thousands of visitors gather all under one roof for this unmissable event to divulge in the latest products, services, technologies, trends and much more!

Read more
Festival of Marketing
6 October 2022

Festival of Marketing

Marketing Week’s Festival of Marketing combines the editorial rigour of the UK’s most respected marketing title and the insight and inspiration of the Festival to bring an unrivalled proposition that will challenge and empower.

Read more