What's on

Key Attributes for Lead Generation Success

Key Attributes for Lead Generation Success

Join London Research's director Linus Gregoriadis, as he unveils key findings from the 2019 State of B2B Online Lead Generation report, carried out in partnership with ON24.

This webinar will focus on the key characteristics of successful sales and marketing operations, covering strategy, content, data collection and measurement of ROI.

The research looks at what lead generation leaders are doing differently from their peers, and how they are driving high volumes of good-quality leads.

Linus will be joined by Grace MacDonald, Associate Marketing Manager at LinkedIn who will share her insights about lead generation activity.

The presenters will also be discussing the most effective contents formats and channels (including webinars), and how content should be tailored for different personas and for different stages of the buying journey.

Linus-Headshot-125x125.png

Linus Gregoriadis - Director & Co-founder, London Research

Grace-Headshot-125x125.jpg

Grace MacDonald - Associate Marketing Manager, LinkedIn

Date:          14th May, 2019
Time:         3:00 pm BST | 4:00 pm CEST
Duration:  1 hour

Other upcoming events

See all
How B2B Leaders Maximise Webinars as a Channel for Effective Lead Generation
17 September 2019

How B2B Leaders Maximise Webinars as a Channel for Effective Lead Generation

Join London Research Director, Linus Gregoriadis as he uncovers how B2B lead generation leaders are using webinars as part of a successful demand generation strategy.

Read more
The Marketing Technology Conference
16 September 2019

The Marketing Technology Conference

Join us at The MarTech Conference, September 16-18 in Boston, to become a master of marketing in the digital age.

Read more
MarTech Festival
30 October 2019

MarTech Festival

For one jam-packed day, #MarTechFest takes place at Hawker House. A far cry from your typical hotel conference room, the unique and quirky venue is packed with bars, street food, pool tables and more!

Read more
Vibe Marketers Fest
5 November 2019

Vibe Marketers Fest

Vibe Marketers Fest is the Middle East's largest marketing technology summit. The second edition promises to be full of insights, knowledge sessions and workshops to help you adopt a MarTech solution which fits seamlessly.

Read more
Inbound 2019
3 September 2019

Inbound 2019

Inbound is an annual experience uniting super curious, question-asking professionals with big-name and break-out industry thinkers, high-octane events, and boundless education sessions.

Read more