This webinar will focus on the key characteristics of successful sales and marketing operations, covering strategy, content, data collection and measurement of ROI.
The research looks at what lead generation leaders are doing differently from their peers, and how they are driving high volumes of good-quality leads.
Linus will be joined by Grace MacDonald, Associate Marketing Manager at LinkedIn who will share her insights about lead generation activity.
The presenters will also be discussing the most effective contents formats and channels (including webinars), and how content should be tailored for different personas and for different stages of the buying journey.