In this interactive panel discussion, we’ll discover how marketers from B2B Marketing, Demandbase and Heinz Marketing have found the perfect balance between human engagement and digital scale to deliver great marketing campaigns.

They will share their insights into:

• The current state of the buying and sales cycles
• The key steps in buyer self-education
• Digital engagement best practices
• The role of Account Based Marketing
• Which solutions in the martech stack can enable better engagement

Joel Harrison, Editor-in-Chief, B2B Marketing
Joel Harrison is Editor-in-Chief and co-founder of B2B Marketing, the leading provider of insight, best practice and professional development information for business-to-business marketers.

Leanne Chescoe, ABM Specialist at Demandbase
There’s never been a more challenging or exciting time to be a B2B marketer. As Account-Based Marketing becomes more widely used, we’ll see an influx of innovative, personalised marketing programs that drive real revenue, but how do you make ABM work at scale? Leanne does just that -  helping B2B Marketers build and scale an ABM strategy for their organisations.

Matt Heinz, President at Heinz Marketing
Heinz Marketing focuses on strategic customer acquisition and retention strategy and execution,with a particular focus on start-ups and fast-growth businesses seeking to accelerate top-line growth.

Date:          March 5th, 2019
Time:         3:00pm GMT | 4:00pm CET
Duration:  1 hour