Joel Harrison, Editor-in-Chief, B2B Marketing
Joel Harrison is Editor-in-Chief and co-founder of B2B Marketing, the leading provider of insight, best practice and professional development information for business-to-business marketers.
Leanne Chescoe, ABM Specialist at Demandbase
There’s never been a more challenging or exciting time to be a B2B marketer. As Account-Based Marketing becomes more widely used, we’ll see an influx of innovative, personalised marketing programs that drive real revenue, but how do you make ABM work at scale? Leanne does just that - helping B2B Marketers build and scale an ABM strategy for their organisations.
Matt Heinz, President at Heinz Marketing
Heinz Marketing focuses on strategic customer acquisition and retention strategy and execution,with a particular focus on start-ups and fast-growth businesses seeking to accelerate top-line growth.