What's on

ON24 Humanising the Digital Marketing Experience EMEA

ON24 Humanising the Digital Marketing Experience EMEA

According to chiefmartech, 2018 saw a 27% increase in the number of martech solutions available, but are we at risk of technology removing the person from personalisation?

In this interactive panel discussion, we’ll discover how marketers from B2B Marketing, Demandbase and Heinz Marketing have found the perfect balance between human engagement and digital scale to deliver great marketing campaigns.

They will share their insights into:

  • The current state of the buying and sales cycles
  • The key steps in buyer self-education
  • Digital engagement best practices
  • The role of Account Based Marketing
  • Which solutions in the martech stack can enable better engagement

Joel Harrison, Editor-in-Chief, B2B Marketing
Joel Harrison is Editor-in-Chief and co-founder of B2B Marketing, the leading provider of insight, best practice and professional development information for business-to-business marketers.

Leanne Chescoe, ABM Specialist at Demandbase
There’s never been a more challenging or exciting time to be a B2B marketer. As Account-Based Marketing becomes more widely used, we’ll see an influx of innovative, personalised marketing programs that drive real revenue, but how do you make ABM work at scale? Leanne does just that -  helping B2B Marketers build and scale an ABM strategy for their organisations.

Matt Heinz, President at Heinz Marketing
Heinz Marketing focuses on strategic customer acquisition and retention strategy and execution,with a particular focus on start-ups and fast-growth businesses seeking to accelerate top-line growth.

Date:          March 5th, 2019
Time:         3:00pm GMT | 4:00pm CET
Duration:  1 hour

Other upcoming events

See all
Festival of Marketing 2020
7 October 2020

Festival of Marketing 2020

The Festival of Marketing is a unique two day experience where ambitious marketers can discover, learn, celebrate and shape the future together.

Read more
DMEXCO @home 2020
23 September 2020

DMEXCO @home 2020

The meeting place and a community for key players in digital business, marketing, and innovation. We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, and expositions outlining the future of the digital economy and driving market value.

Read more
Nudge Ideas Festival
1 October 2020

Nudge Ideas Festival

Let's face it, this year we've all suffered immeasurably recently so this event is all about coming together to hear from individuals who can provide us with the spark of actionable ideas to help us rebuild our businesses and lives.

Read more
Webinar | Grow Your Business: Reduce Churn and Increase Revenue
30 September 2020

Webinar | Grow Your Business: Reduce Churn and Increase Revenue

This webinar will cover the importance of customer marketing and its crucial role in growing your business. Companies that aim to reduce churn through adoption and retention strategies will reap the benefits. Learn how marketers are using automation tools to support customers throughout their entire lifecycle.

Read more
DMWF Europe
24 November 2020

DMWF Europe

With a 11+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands.

Read more