What's on

ON24 Humanising the Digital Marketing Experience EMEA

ON24 Humanising the Digital Marketing Experience EMEA

According to chiefmartech, 2018 saw a 27% increase in the number of martech solutions available, but are we at risk of technology removing the person from personalisation?

In this interactive panel discussion, we’ll discover how marketers from B2B Marketing, Demandbase and Heinz Marketing have found the perfect balance between human engagement and digital scale to deliver great marketing campaigns.

They will share their insights into:

  • The current state of the buying and sales cycles
  • The key steps in buyer self-education
  • Digital engagement best practices
  • The role of Account Based Marketing
  • Which solutions in the martech stack can enable better engagement

Joel Harrison, Editor-in-Chief, B2B Marketing
Joel Harrison is Editor-in-Chief and co-founder of B2B Marketing, the leading provider of insight, best practice and professional development information for business-to-business marketers.

Leanne Chescoe, ABM Specialist at Demandbase
There’s never been a more challenging or exciting time to be a B2B marketer. As Account-Based Marketing becomes more widely used, we’ll see an influx of innovative, personalised marketing programs that drive real revenue, but how do you make ABM work at scale? Leanne does just that -  helping B2B Marketers build and scale an ABM strategy for their organisations.

Matt Heinz, President at Heinz Marketing
Heinz Marketing focuses on strategic customer acquisition and retention strategy and execution,with a particular focus on start-ups and fast-growth businesses seeking to accelerate top-line growth.

Date:          March 5th, 2019
Time:         3:00pm GMT | 4:00pm CET
Duration:  1 hour

Other upcoming events

See all
How to Optimise Digital Customer Experiences in Financial Services
30 May 2019

How to Optimise Digital Customer Experiences in Financial Services

To stay competitive, marketers need to differentiate their offering by delivering a superior customer experience built around a deeper understanding of their customers.

Read more
Making Marketing Automation a Reality
4 June 2019

Making Marketing Automation a Reality

The case for marketing automation is becoming more and more compelling, with companies becoming more aware of the benefits such as increased sales, reduced costs, and improved customer experience. But the path to successful adoption and implementation of this technology is not always clear.

Read more
Savage Marketing
12 June 2019

Savage Marketing

Unleash your marketing superpowers at Savage Marketing 2019 - a place to learn, share, and network. This is not your average marketing event. It's where the mightiest marketers and digital leaders come together to exchange their most daring ideas on customer journey, data-driven strategies, storytelling, engaging immersive content, and mobile advertising.

Read more
Digital Travel Summit
25 June 2019

Digital Travel Summit

The Digital Travel Summit is Europe's annual eCommerce event for senior Digital Marketing decision makers from the top hotels, airlines, cruise lines, car rentals and intermediaries.

Read more
State of Marketing Automation 2019
18 June 2019

State of Marketing Automation 2019

We have recently been working with London Research to conduct research and put together a report to gain a better understanding of who’s using marketing automation, to what end, and with what sort of success.

Read more