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Bridging the Sales and Marketing Gap to Drive High-Quality Leads and Sales

Bridging the Sales and Marketing Gap to Drive High-Quality Leads and Sales

Effective demand generation programmes depend on healthy co-operation between marketing and sales functions. Marketing departments need to be confident they are generating the right kind of leads for sales, and sales teams need to be giving their peers in marketing the right kind of feedback and data.

Effective demand generation programmes depend on healthy co-operation between marketing and sales functions. Marketing departments need to be confident they are generating the right kind of leads for sales, and sales teams need to be giving their peers in marketing the right kind of feedback and data. All too often there is a breakdown in this pivotal relationship, or indeed the relationship is non-existent.

Based on findings from the State of B2B Lead Generation report, produced by London Research in partnership with ON24, this webinar will focus on how companies can integrate their marketing and sales functions more effectively.

Drawing on interviews with key C-suite stakeholders, London Research director Linus Gregoriadis and Jonathan Milne, an experienced chief revenue officer, will describe what a good relationship looks like, and how companies can break down silos in order to drive higher-quality B2B leads and sustainable ROI.

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Linus Gregoriadis - Director, London Research

Linus is an experienced digital marketing analyst, business writer and speaker who co-founded London Research in 2017 as a sister company to Digital Doughnut, the world’s largest community of marketers and digital professionals.

He spent more than a decade setting up and building the research function at Econsultancy, a digital research and training company now owned by Centaur Media.

After leaving Econsultancy, where he oversaw the production of hundreds of survey-based trends reports, buyers’ guides and best practice guides, he launched ClickZ Intelligence for B2B media company Contentive.

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Jonathan Milne - Chief Revenue Officer

Jonathan is a technology company leader with 20 years’ experience. A start up and scale up company specialist, he creates business growth strategies, builds teams and implements operating models to take B2B SaaS businesses from £0 to £50M in annual revenue and beyond.

Most recently, Jonathan served as the Chief Revenue Officer for digital creative management platform Celtra responsible for sales, marketing & customer success globally.

Date:          6th November, 2019
Time:         11:00 am GMT | 12:00 pm CEST
Duration:   1 Hour

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