Customer expectations are rising. Marketing technology -- martech -- is the key to meeting and exceeding those demands. Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on martech in order to succeed.
But it doesn’t stop there. New technologies (A.I., anyone?) are disrupting traditional marketing. Amplifying it. Transforming it. Redefining it.
The distinction between marketing and technology has been erased. Marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology.
In short: Martech is marketing.
Join The MarTech Conference, September 16-18 in Boston, to become a master of marketing in the digital age. You’ll connect with a thriving community of senior-level marketers while participating in an expertly-crafted program loaded with creative, real-world, vendor-agnostic solutions and actionable tactics for overcoming sticky marketing challenges, like...
- Understanding how to select the right marketing technology tools to reach my company goals and how to prove ROI for those tools
- Gathering, cleaning, organizing, and analyzing data that informs actions and delivers desired outcomes
- Aligning marketing and sales teams so that each member understands their unique role and are working together toward the same goals
- Finding new and innovative ways to surprise, delight and engage customers, prospects, and partners
- Using technology to help you focus on strategy and not merely “random acts of marketing”
… plus nitty-gritty, operational issues, like…
- Building a digital marketing operation from the ground up
- Finding a way to reach your audience in a financially-viable and sustainable manner
- Getting to a 360-degree view of your customer
- Creating true multi-touch attribution and the visualization of that system
- Tracking and attributing revenue to the correct marketing channels
- Developing a content inventory to enable agile marketing implementation
- Effectively integrating AI and automation into your marketing ops
- Tying digital marketing activities to offline sales activity
- Innovating within a confined budget
- Maintaining data quality across marketing and sales
- Overcoming office politics to speed up processes
- Reporting to too many bosses with different objectives
- Hiring and nurturing marketing superstars
- Staying ahead of marketing changes and process
… and so much more. This show was made by modern marketers, for modern marketers.