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5 Ways to Improve Email Marketing with Customer Data

5 Ways to Improve Email Marketing with Customer Data

Join Mapp and London Research as they discuss five trends that are changing email marketing best practices and share examples from Kath’s research and Mapp’s customer base.

Every data-driven marketer knows that evaluating email performance should go beyond the standard stats of delivery, open, and click rates. But for many companies, capturing the impact that emails have on the entire customer journey is tedious and manual, let alone using those insights to optimize future email blasts.

So how are cutting-edge companies achieving customer-centric email marketing?

Join Mapp Digital’s upcoming webinar and hear from Mapp's guest speaker, industry-expert Kath Pay, Founder and CEO of Holistic Email Marketing. Kath will share what she’s seeing in the market, from both brands and email service providers, in “5 Ways to Improve Email Marketing with Customer Data."



Linus Gregoriadis - Director, London Research
Linus is an experienced digital marketing analyst, business writer and speaker who co-founded London Research in 2017 as a sister company to Digital Doughnut, the world’s largest community of marketers and digital professionals.

He spent more than a decade setting up and building the research function at Econsultancy, a digital research and training company now owned by Centaur Media.

After leaving Econsultancy, where he oversaw the production of hundreds of survey-based trends reports, buyers’ guides and best practice guides, he launched ClickZ Intelligence for B2B media company Contentive.


Ricardas Montvila - Senior Director of Strategy, Mapp
Ricardas is a digital native who finds the worlds of marketing and privacy fascinating.

In the past 10 years he has experienced all angles of digital marketing from media through to running a marketing vendor comparison business. Ricardas joined eCircle, which gave him the opportunity to expand his knowledge into multi-channel campaign management and work with some of the world’s leading B2C brands. He now works at Mapp Digital leading the product strategy and pre-sales team.

Ricardas' hands-on experience has helped him to discover the value and importance of data and privacy which has been standing in the shadows of marketing all along. Geek at heart, Ricardas helps marketers unlock the power of ‘value-add’ consumer engagements through data-driven marketing. 

Feautured Guest Speaker


Kath Pay - Founder and CEO of Holistic Email Marketing
Kath lives and breathes email marketing and is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014). As Founder of Holistic Email Marketing, she devotes her time to developing customer-centric ecommerce journeys using a holistic, multi-channel approach.

Kath is recognized as one of the UK's leading Email Marketers and heads up training for Econsultancy on Personalization and Email Marketing. Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.


Date:          5th November, 2019
Time:         12:00 pm GMT | 2:00 pm CEST
Duration:   1 Hour

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