What's on

The State of Customer Engagement 2020 - Webinar

The State of Customer Engagement 2020 - Webinar

Join London Research and dotdigital, as they discuss findings from The State of Customer Engagement 2020 report.

Customer engagement as a concept has been around for more than a decade. It encapsulates the change in marketing philosophy brought about by three effects of digital media: the rise of marketing automation, the move from one-to-many broadcast marketing to one-to-one conversational commerce, and the proliferation of transactional, programmatic messaging.

In this webinar, London Research and dotdigital aim to cast the spotlight on:

  • The channels and technologies used by companies for customer engagement
  • The opportunities for both B2B and B2C marketers to raise their game at a strategic and tactical level
  • The differences in attitudes and approaches by geography.

Register for the webinar today and start turning the idea of customer engagement into reality.

Want to know more findings from the The State of Customer Engagement 2020? Access the full report here. 

Linus-Headshot-Circle-125x125.png

Linus Gregoriadis - Director, London Research
Linus is an experienced digital marketing analyst, business writer and speaker who co-founded London Research in 2017 as a sister company to Digital Doughnut, the world’s largest community of marketers and digital professionals.

He spent more than a decade setting up and building the research function at Econsultancy, a digital research and training company now owned by Centaur Media.

After leaving Econsultancy, where he oversaw the production of hundreds of survey-based trends reports, buyers’ guides and best practice guides, he launched ClickZ Intelligence for B2B media company Contentive.

Gavin-Laugenie-bnw-circle-150x150.png

Gavin Laugenie - Head of Strategy and Insight, dotdigital
Gavin is a veteran of over 10 years in the email marketing industry. After a stint in New York to set up dotdigital's customer success division, Gavin now heads up the company's thought leadership team. He  is a keen blogger and speaker, judge of the Stevie awards 2019 and the DMA awards 2018, and sits on the DMA email council.

He has worked closely with organisations in both the B2B and B2C sectors such as Universal Music Group, British Cycling, Vizio, Oliver Bonas, Asana and Copa Airlines in the UK and US, helping them to build their email programmes to drive increased customer experience, lifetime value, loyalty and ultimately return on investment. 

Date:          4th December, 2019
Time:        3:00 pm GMT | 4:00 pm CET | 9:00 am CT
Duration:  1 Hour

Other upcoming events

See all
Savant eCommerce Amsterdam 2021
28 October 2021

Savant eCommerce Amsterdam 2021

The challenges of eCommerce in the Benelux region are complex. Because the local online retail space is one of the most mature and competitive markets in the world. The best way to stand out of the crowd is a unique and comprehensive customer experience.

Read more
Savant eCommerce Berlin
9 February 2022

Savant eCommerce Berlin

A prestigious event where top level speakers and industry leading executives discuss the latest trends, network and build meaningful relationships. Join us at Savant eCommerce Berlin for two days of inspirational and best-practice sharing content, relaxed and engaging networking, and to learn from some of the eCommerce market leaders in the industry!

Read more
#MarTechFest Global
22 October 2021

#MarTechFest Global

#MarTechFest is the name and marketing technology is our game. But #MarTechFest is not a regular event, we’re the goddamn ‘anti-conference’. We have a hashtag in our name, and we let our speakers, nay we encourage our speakers to say swears during their sessions and urge attendees to do away with the suits for the day.

Read more
LangOps Universe 2021 #TranslateFearlessly
27 October 2021

LangOps Universe 2021 #TranslateFearlessly

Unbabel’s first ever two-day virtual summit for organizations growing globally and communicating in multiple languages.

Read more
MarketingShowcase Leeds
2 November 2021

MarketingShowcase Leeds

Whether you’re a seasoned professional or just starting out on your marketing career, we all embrace the need for change and the opportunities that it brings with it. Innovation is in our soul. We created marketingSHOWCASE for you. To share ideas, education and new marketing technology at iconic venues in cities in every region. Let’s meet, let’s talk, LET’S LIVE!

Read more