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Unlock the Potential: How to Health Check your Salesforce Marketing Cloud platform

Unlock the Potential: How to Health Check your Salesforce Marketing Cloud platform

Many businesses that have invested in Salesforce Marketing Cloud find themselves challenged when it comes to getting the most out of the platform. Discover how health checks can be used to identify opportunities for efficency and customer experience.

In this webinar, Celerity's Salesforce Practice Lead will discuss how health checks of your solution and process set-up can be used to identify opportunities for improved efficiency and customer experience. Let us walk you through: 

  • WHAT to look for when reviewing your solution, from data through to technical set-up and campaign production process:
    • Data: behavioural and profile data
    • Technical set up: overview of a typical technical set-up based on best practice
    • Campaign production process: creation of master template, asset, email object and workflow
  • WHY regular health checks of your solution are important, with example use cases and benefits from Celerity's cross-industry experience.
  • HOW to review your system, with an actionable plan you can utilise back in the office.

Presenter:     Olajide Abdul-Azeez 
Salesforce Practice Lead, Celerity

Jide is a fully certified Salesforce Consultant, specialising in the Marketing Cloud, with experience in the Sales and Service Clouds. Jide has been working with brands including Ford, First Group and Travelopia to implement, integrate and optimise return on the Salesforce platform.

Host:             Grace Russell
Demand Generation Manager, EMEA, UK

 

Date:          13th June 2019
Time:          2:00 pm BST  (3:00 pm CEST)
Duration:   1 hour

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