What's on

Making Marketing Automation a Reality

Making Marketing Automation a Reality

We have recently been working with London Research to put together a report and webinar, aimed at helping companies take their first steps of their Marketing Automation journey. This webinar includes invaluable advice and recommendations about what is required for success.

The case for marketing automation is becoming more and more compelling, with companies becoming more aware of the benefits such as increased sales, reduced costs, and improved customer experience.

But the path to successful adoption and implementation of this technology is not always clear.

Join Linus Gregoriadis, Director at London Research and Katie Jameson, Head of EMEA Marketing for our latest webinar digging into  'Making Marketing Automation a Reality' on Thursday, April 11th at 10:30 AM BST | 11:30 AM CET

On this webinar, you'll learn:

  • Why Marketing Automation?
  • The First Steps of the Journey
  • Selecting the Right Technology and Partner
  • Culture, Ownership, and Process
  • Developing the Right Data Capabilities
  • You will also get some top tips from expert contributors and recommendations on how to move forward on your journey.

Can’t make it to this webinar? Sign up anyway! A recording and copy of the slide deck will be sent out to all registrants within two business days of the event.

Linus Gregoriadis, Director at London Research 

Linus is the Director of London Research, a sister company to Digital Doughnut (and part of Communitize Ltd) focused on producing robust research, in-depth analysis and insightful data points. He is an experienced digital marketing analyst who spent more than a decade setting up and building the research function at Econsultancy, a digital research and training company now owned by Centaur Media. Linus, who is a regular speaker at industry events, holds an honours degree from the University of Oxford and an MBA from Cranfield School of Management. 

Katie-Jameson-125x125.jpg

Katie Jameson, Head of EMEA Marketing Act-On

A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard,ResponseTap and now Act-On. Katie's hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.

Date:         April 11th, 2019
Time:        10:30 AM BST | 11:30 AM CET
Duration:  1 hour

Other upcoming events

See all
Festival of Marketing 2020
7 October 2020

Festival of Marketing 2020

The Festival of Marketing is a unique two day experience where ambitious marketers can discover, learn, celebrate and shape the future together.

Read more
DMEXCO @home 2020
23 September 2020

DMEXCO @home 2020

The meeting place and a community for key players in digital business, marketing, and innovation. We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, and expositions outlining the future of the digital economy and driving market value.

Read more
Nudge Ideas Festival
1 October 2020

Nudge Ideas Festival

Let's face it, this year we've all suffered immeasurably recently so this event is all about coming together to hear from individuals who can provide us with the spark of actionable ideas to help us rebuild our businesses and lives.

Read more
Webinar | Grow Your Business: Reduce Churn and Increase Revenue
30 September 2020

Webinar | Grow Your Business: Reduce Churn and Increase Revenue

This webinar will cover the importance of customer marketing and its crucial role in growing your business. Companies that aim to reduce churn through adoption and retention strategies will reap the benefits. Learn how marketers are using automation tools to support customers throughout their entire lifecycle.

Read more
DMWF Europe
24 November 2020

DMWF Europe

With a 11+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands.

Read more