What's on

Facing the Facts: The State of Personalization Today

Facing the Facts: The State of Personalization Today

Join Acquia's webinar as they dispel the myths around effective digital personalization

We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.

The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement for customer experience focused organizations. In fact, 89% of digital businesses are investing in personalization, meaning if you aren’t doing so today, you’re already behind the competition.

That said, building a personalization practice is still a challenge for a lot of organizations today. Some are lacking strategy from the outset, knowing they want to “do personalization” but not exactly sure what that means or how to start. Others have a clear sense of what they want to do, but are constricted by the bottleneck that exists between marketing and development teams.

In this webinar, we’ll discuss:

  • Key trends and data points about the state of personalization today
  • The business challenges and requirements around personalization
  • How to define, create and launch a personalization strategy
  • Capabilities your personalization solution needs to have
  • A preview of new capabilities available within Acquia Lift to solve these challenges and make building personalized digital experiences easier than ever at scale

This webinar is now available on-demand.

Eric_Fullerton_Acquia_Headshot_125x125.png

Eric Fullerton - Product Marketing Manager, Acquia

Date:          20th June, 2019
Time:         10:00am EST | 3:00pm BST
Duration:   1 Hour

Other upcoming events

See all
DXA'20 - UK Digital Experience Awards
16 July 2020

DXA'20 - UK Digital Experience Awards

As digital becomes increasingly critical to the delivery of outstanding CX, it’s more important than ever for achievements in this field to be recognised - and these Awards do that in a unique way.

Read more
Festival of Marketing 2020
7 October 2020

Festival of Marketing 2020

The Festival of Marketing is a unique two day experience where ambitious marketers can discover, learn, celebrate and shape the future together.

Read more
The Martech Summit - Singapore
20 February 2020

The Martech Summit - Singapore

The only Marketing Technology focused summit in Asia! A must-attend annual business executive event for savvy digital marketers, as well as strategic planning, innovation, digital professionals.

Read more
DX3 Canada
10 March 2020

DX3 Canada

Through interactive installations and provocative content, DX3 is your one-stop-shop for taking advantage of everything retail, digital marketing, and tech has to offer.

Read more
MTEX
25 March 2020

MTEX

Connecting forward thinking marketers with the technology, tools and techniques they need to stay ahead in the ever changing world of digital marketing.

Read more