What's on

Facing the Facts: The State of Personalization Today

Facing the Facts: The State of Personalization Today

Join Acquia's webinar as they dispel the myths around effective digital personalization

We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.

The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement for customer experience focused organizations. In fact, 89% of digital businesses are investing in personalization, meaning if you aren’t doing so today, you’re already behind the competition.

That said, building a personalization practice is still a challenge for a lot of organizations today. Some are lacking strategy from the outset, knowing they want to “do personalization” but not exactly sure what that means or how to start. Others have a clear sense of what they want to do, but are constricted by the bottleneck that exists between marketing and development teams.

In this webinar, we’ll discuss:

  • Key trends and data points about the state of personalization today
  • The business challenges and requirements around personalization
  • How to define, create and launch a personalization strategy
  • Capabilities your personalization solution needs to have
  • A preview of new capabilities available within Acquia Lift to solve these challenges and make building personalized digital experiences easier than ever at scale

This webinar is now available on-demand.

Eric_Fullerton_Acquia_Headshot_125x125.png

Eric Fullerton - Product Marketing Manager, Acquia

Date:          20th June, 2019
Time:         10:00am EST | 3:00pm BST
Duration:   1 Hour

Other upcoming events

See all
The Digital & Affiliate Marketing International Expo
24 November 2019

The Digital & Affiliate Marketing International Expo

The Digital & Affiliate Marketing International Expo (DMIEXPO) in Israel, where you’ll be able to take advantage of a unique event for meeting the leading digital & performance marketing professionals, executives, affiliates, partners, lead generation experts, and new opportunities.

Read more
A Simple Introduction to SEO - Part 1: How to be Found on the Internet
20 November 2019

A Simple Introduction to SEO - Part 1: How to be Found on the Internet

How exactly does a website get found on the internet? Join Part 1 of Searchmetrics’ webinar series and uncover the effects of search engine optimization on Google rankings.

Read more
A Simple Introduction to SEO - Part 2: Metrics and KPIs that Really Matter
4 December 2019

A Simple Introduction to SEO - Part 2: Metrics and KPIs that Really Matter

Join part 2 of Searchmetric’s webinar series. In this webinar on SEO Metrics and KPIs you will receive an overview of the most important metrics in search engine optimization and your online performance.

Read more
The Tools and Techniques to Join Online and Offline Marketing Sources
21 November 2019

The Tools and Techniques to Join Online and Offline Marketing Sources

Attribution is hard – but it gets even harder when you add in offline touchpoints in your customer journey. This webinar will look at how you activate the insights you gain from joining these online and offline elements in order to maximise the value from your digital marketing activities.

Read more
The State of Customer Engagement 2020 - Webinar
4 December 2019

The State of Customer Engagement 2020 - Webinar

Join London Research and dotdigital, as they discuss findings from The State of Customer Engagement 2020 report.

Read more