What's on

Virtual Summit: Optimising the Customer Journey To Increase Sales

Virtual Summit: Optimising the Customer Journey To Increase Sales

The two-day summit features five sessions, each by a different company, and will show you how to optimise your customer journey online, drive traffic to your site, increase the number of quality visitors, improve CTR and conversion rates, and boost your revenue.

Have you saved your spot yet?

Join us for our insightful Customer Journey Virtual Summit! 

Experts from established companies Trustpilot, Yieldify, Dotmailer, Magento and PushON will present their tips, strategies and secrets, designed for your success.

You’ll learn the most up-to-date strategies to improve your digital presence and increase conversions. Our esteemed speakers will also show you how to leverage your competitors to inform your strategy, and give you specific tactics to implement in order to improve your overall customer experience. 

Sessions will cover:

  • How to future proof your digital commerce
  • The tactics that support each of the four R’s
  • How to use reviews to enhance the customer journey
  • How to optimise your site to increase conversions and reduce basket abandoment
  • Take actionable insights from leading brands success stories
  • What's wrong with CRO
  • What the alternatives are
  • How to make it work: a 5-step plan
  • What you can achieve: best practice examples
  • Carrying out benchmarking so that new ecommerce build can be properly measured against success criteria
  • SEO considerations for maintaining organic presence for launch- Covering items from pre-launch, website structure and international considerations
  • Using your customers to shape your new ecommerce experience though research
  • Keeping your customer up-to-date and ensuring a seamless transitional experience

Check the Speakers tab to see the dates and times for each webinar.

DAY 1 | Wednesday, 2nd May

Session 1 (11:00 - 11:40am BST): Future Proofing Your Digital Commerce

David Wise
Director Channel Sales EMEA, Magento

Session 2 (12:00 - 12:40 PM BST): Why rely on three R’s when you can have four? Right message, right person, right time, right channel

Skip Fidura
Client Services Director, Dotmailer

Session 3 (13:00 - 13:40 PM BST): Increasing conversions with reviews through the customer journey

Alan Duncan
Senior Marketing Director, Trustpilot

DAY 2 | Thursday 3rd May

Session 1 (11:00 - 11:40 AM BST): Conversion Rate Optimisation is Dead: Mapping the Future of Customer Journey Optimisation

Daniella Gregory
Global Partnerships Director, Yieldify

Session 2 (12:00 - 12:40 PM BST):

David Selby
CRO Manager, PushOn

Paul Delaney
Head of Digital Marketing, PushOn

 

Other upcoming events

See all
Festival of Marketing 2020
7 October 2020

Festival of Marketing 2020

The Festival of Marketing is a unique two day experience where ambitious marketers can discover, learn, celebrate and shape the future together.

Read more
Nudge Ideas Festival
1 October 2020

Nudge Ideas Festival

Let's face it, this year we've all suffered immeasurably recently so this event is all about coming together to hear from individuals who can provide us with the spark of actionable ideas to help us rebuild our businesses and lives.

Read more
Webinar | Grow Your Business: Reduce Churn and Increase Revenue
30 September 2020

Webinar | Grow Your Business: Reduce Churn and Increase Revenue

This webinar will cover the importance of customer marketing and its crucial role in growing your business. Companies that aim to reduce churn through adoption and retention strategies will reap the benefits. Learn how marketers are using automation tools to support customers throughout their entire lifecycle.

Read more
DMWF Europe
24 November 2020

DMWF Europe

With a 11+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands.

Read more
DMWF Asia
2 December 2020

DMWF Asia

With a 11+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands

Read more