What's on

Virtual Summit: Optimising the Customer Journey To Increase Sales

Virtual Summit: Optimising the Customer Journey To Increase Sales

The two-day summit features five sessions, each by a different company, and will show you how to optimise your customer journey online, drive traffic to your site, increase the number of quality visitors, improve CTR and conversion rates, and boost your revenue.

Have you saved your spot yet?

Join us for our insightful Customer Journey Virtual Summit! 

Experts from established companies Trustpilot, Yieldify, Dotmailer, Magento and PushON will present their tips, strategies and secrets, designed for your success.

You’ll learn the most up-to-date strategies to improve your digital presence and increase conversions. Our esteemed speakers will also show you how to leverage your competitors to inform your strategy, and give you specific tactics to implement in order to improve your overall customer experience. 

Sessions will cover:

  • How to future proof your digital commerce
  • The tactics that support each of the four R’s
  • How to use reviews to enhance the customer journey
  • How to optimise your site to increase conversions and reduce basket abandoment
  • Take actionable insights from leading brands success stories
  • What's wrong with CRO
  • What the alternatives are
  • How to make it work: a 5-step plan
  • What you can achieve: best practice examples
  • Carrying out benchmarking so that new ecommerce build can be properly measured against success criteria
  • SEO considerations for maintaining organic presence for launch- Covering items from pre-launch, website structure and international considerations
  • Using your customers to shape your new ecommerce experience though research
  • Keeping your customer up-to-date and ensuring a seamless transitional experience

Check the Speakers tab to see the dates and times for each webinar.

DAY 1 | Wednesday, 2nd May

Session 1 (11:00 - 11:40am BST): Future Proofing Your Digital Commerce

David Wise
Director Channel Sales EMEA, Magento

Session 2 (12:00 - 12:40 PM BST): Why rely on three R’s when you can have four? Right message, right person, right time, right channel

Skip Fidura
Client Services Director, Dotmailer

Session 3 (13:00 - 13:40 PM BST): Increasing conversions with reviews through the customer journey

Alan Duncan
Senior Marketing Director, Trustpilot

DAY 2 | Thursday 3rd May

Session 1 (11:00 - 11:40 AM BST): Conversion Rate Optimisation is Dead: Mapping the Future of Customer Journey Optimisation

Daniella Gregory
Global Partnerships Director, Yieldify

Session 2 (12:00 - 12:40 PM BST):

David Selby
CRO Manager, PushOn

Paul Delaney
Head of Digital Marketing, PushOn

 

Other upcoming events

See all
Adobe Summit - London
27 April 2021

Adobe Summit - London

If you’re creating, optimizing, or monetizing customer experiences, you belong at this global event. Join Adobe to expand your skills, engage with other Experience Makers, and be inspired to create exceptional experiences that drive business growth and customer loyalty.

Read more
The Martech Conference
17 March 2021

The Martech Conference

This exclusive virtual experience will help you stay up-to-speed on the latest developments in modern marketing and identify, evaluate, and implement time-saving, profit-generating marketing technologies -- all from the comfort and safety of your own computer.

Read more
Social Media Strategies Summit Virtual Event 2021
25 February 2021

Social Media Strategies Summit Virtual Event 2021

The premier online event for senior marketers like you – a unique opportunity to engage in 2 days of interactive learning and insightful discussion to find solutions to the social media and digital marketing challenges affecting your bottom line.

Read more
Ad World 2021
3 May 2021

Ad World 2021

For three days, Ad World will stream 15+ digital advertising tracks, consisting of hyper-focused speeches, workshops and a live Q&A session to help take your business to the next level.

Read more
LeadsCon 2021
14 April 2021

LeadsCon 2021

Join marketers from across the globe for the undeniable, must-attend lead generation event of the year. Executive-level speakers provide new strategies and unique insights to start nurturing and converting more quality leads.

Read more