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The Webinerd Channel: How Ericsson is Growing Global Engagement Through Digital Events

The Webinerd Channel: How Ericsson is Growing Global Engagement Through Digital Events

Ericsson, the leading multinational networking and telecommunications company globally are fast gaining traction with webinars as part of their marketing mix. With a team of three for external webinars, Eliot Freed, Ericsson’s Global Experiences and Digital Events Manager has run 105 online events this year alone.

From standard slides and audio to video events, Eliot is actively investigating more ways to ramp up the process and Ericsson’s progress.

During this webinar, you’ll learn how Ericsson are:

  • Trialing digital events over in-person conferences to see if engagement and conversion of registration to attendee is higher
  • Executing video broadcasts as internal events initially to help form the strategy for external events
  • Using ABM events get higher traction, but are more difficult to scale

Eliot Freed - Digital Event Experience, Ericsson
Eliot covers a wide range of roles within digital customer engagement from webinar creation and execution to developing digital content and platforms. During his eighteen years as a digital evangelist he co-founded the award-winning customer center, Ericsson Studio, and lead the development of technology demonstrations and showcases.
Eliot was born in San Francisco and received his degree in Architecture from the University of California at Berkeley. After a thirteen-year career at Studios Architecture he left San Francisco in late 1999 to Sweden where he now resides with his family outside of Stockholm. He is a passionate photographer and outdoor enthusiast.


Date:         Thursday 6 December, 2018
Time:        3:00pm GMT | 4:00pm CET
Duration:  1 Hour Interactive Q&A

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