What's on

The Webinerd Channel: How Ericsson is Growing Global Engagement Through Digital Events

The Webinerd Channel: How Ericsson is Growing Global Engagement Through Digital Events

Ericsson, the leading multinational networking and telecommunications company globally are fast gaining traction with webinars as part of their marketing mix. With a team of three for external webinars, Eliot Freed, Ericsson’s Global Experiences and Digital Events Manager has run 105 online events this year alone.

From standard slides and audio to video events, Eliot is actively investigating more ways to ramp up the process and Ericsson’s progress.

During this webinar, you’ll learn how Ericsson are:

  • Trialing digital events over in-person conferences to see if engagement and conversion of registration to attendee is higher
  • Executing video broadcasts as internal events initially to help form the strategy for external events
  • Using ABM events get higher traction, but are more difficult to scale
     

Eliot-Freed.jpg
Eliot Freed - Digital Event Experience, Ericsson
Eliot covers a wide range of roles within digital customer engagement from webinar creation and execution to developing digital content and platforms. During his eighteen years as a digital evangelist he co-founded the award-winning customer center, Ericsson Studio, and lead the development of technology demonstrations and showcases.
Eliot was born in San Francisco and received his degree in Architecture from the University of California at Berkeley. After a thirteen-year career at Studios Architecture he left San Francisco in late 1999 to Sweden where he now resides with his family outside of Stockholm. He is a passionate photographer and outdoor enthusiast.

 

Date:         Thursday 6 December, 2018
Time:        3:00pm GMT | 4:00pm CET
Duration:  1 Hour Interactive Q&A

Other upcoming events

See all
How B2B Leaders Maximise Webinars as a Channel for Effective Lead Generation
17 September 2019

How B2B Leaders Maximise Webinars as a Channel for Effective Lead Generation

Join London Research Director, Linus Gregoriadis as he uncovers how B2B lead generation leaders are using webinars as part of a successful demand generation strategy.

Read more
The Marketing Technology Conference
16 September 2019

The Marketing Technology Conference

Join us at The MarTech Conference, September 16-18 in Boston, to become a master of marketing in the digital age.

Read more
MarTech Festival
30 October 2019

MarTech Festival

For one jam-packed day, #MarTechFest takes place at Hawker House. A far cry from your typical hotel conference room, the unique and quirky venue is packed with bars, street food, pool tables and more!

Read more
Vibe Marketers Fest
5 November 2019

Vibe Marketers Fest

Vibe Marketers Fest is the Middle East's largest marketing technology summit. The second edition promises to be full of insights, knowledge sessions and workshops to help you adopt a MarTech solution which fits seamlessly.

Read more
Inbound 2019
3 September 2019

Inbound 2019

Inbound is an annual experience uniting super curious, question-asking professionals with big-name and break-out industry thinkers, high-octane events, and boundless education sessions.

Read more