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XLIVE Data & Analytics Summit

XLIVE Data & Analytics Summit

Learn how festivals and live events are utilising existing technology applications and tools to understand who the most valuable customers are.

For 15 years XLIVE has been providing resources and information to the festival and live event industry. The XLIVE Data & Analytics Summit will convene festival and live event producers, leading data and analytics executives, in addition to brands hosting their own corporate events and festivals. With over $500MM invested in event technology since 2015, the digital transformation in the live event sector is growing at unprecedented levels. As live events and festivals experience increased competition from one another and strive to provide unique experiences for fans and attendees alike, technology will serve as a cornerstone in this effort for years to come. With this digitization of the live event experience – event organizers can now harness the power of their data to more effectively engage attendees, understand customer behavior, increase revenue, analyze competition, identify talent trends, monetize assets, enhance sponsorship activation and more!

  • Robert Spratlen, SVP of Digital Media | Audience Media, Viacom
  • Joe Kessler, Global Head, UTA IQ
  • Nick Sakiewicz, Commissioner, National Lacrosse League
  • Sean O’Brien, Director of Analytics & Research, Maple Leaf Sports & Entertainment
  • Umesh Johari, Senior Manager – Strategy & Analytics, San Francisco 49ers
  • Arri Landsman-Roos, Director of Analytics, Jacksonville Jaguars
  • Diamond Leung, Managing Editor, SportTechie
  • Rachel Noonan, Director of Marketing Communications & Strategy, Toronto International Film Festival

At the XLIVE Data & Analytics Summit taking place April 3-4 2018 in Los Angeles you will:

UNLOCK – the hidden value in your organizations existing data and understand what else you can be doing to leverage and monetize data & analytics.

LEARN – how festivals and live events are utilizing their existing technology applications and tools to understand attendee behavior, sponsorship activation, who the most valuable customers are, what marketing strategies are working best and more.

EXPERIENCE – two days of interactive discussions with industry experts from the most successful festivals, events and brands actually putting data & analytic strategies to work.

ENGAGE – a community of technologists, festival producers, marketers, brands, and other stakeholders seeking insight from their data assets.

Who Attends?

Organizations attending include music festivals, concerts, film festivals, beer festivals, wine & food festivals, brands, eSports events, Cons, venues, sports teams, conventions, event tech solution providers, event services companies, financial services firms, production companies, and other organizations serving the live event and festival community.

For two days you will interact, learn from and build relationships with the president, founder, producer, executive director, chief data officer, directors & managers of data, marketing executives, sales executives and other professionals working at festivals and live events.

The Data & Analytics Insight & Information Your Event Needs

Learn how to apply data & analytics to sponsorship activation, talent booking, installations, competition, marketing, analytics, technology, ticketing, streaming, big data, mobile, project management, brand partnerships, food & beverage, payment solutions, virtual reality and much, much, more!

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