Think Big. Execute Smart. Deliver Growth.

Today, marketing leaders are expected to guide strategic decision-making and drive revenue growth. At the Gartner Digital Marketing Conference 2018, you will learn how to bring your marketing vision to life as a customer-centric strategy that delivers real results for the business—and execute your plans with the right mix of talent, technologies, programs, and partners.

Our 2018 conference agenda is designed to provide marketing leaders with the strategies, insights and tools needed to anticipate and capitalize on what's coming next. 

• Connecting Vision, Strategy and Execution
• Beyond Knowing the Customer: Using Insight to Drive Engagement
• Made to Measure: The Power of Metrics to Improve Marketing
• Secrets of Marketing Mavericks and Masters

2018 Hot Topics

• Marketing budgeting and benchmarks
• Customer journeys 
• Marketing and sales alignment 
• Personalization strategy, tactics and tools
• Improving marketing measurement
• AI and its impact on marketing
• Content Marketing
• Emerging Trends
• Marriage of multichannel and CX
• Optimizing the marketing organization

Tap into our unique combination of marketing depth and digital expertise to move your business forward in today’s evolving marketing landscape. Our featured and guest speakers share real-world case studies and experiences, while our team of analysts walk you through the latest research offering practical, actionable insight—all so you can make key decisions faster, and with more confidence. 

Featured Speakers

Marcus Cheng
Director, Business Strategy
Miami HEAT

Suzy Deering
Chief Marketing Officer
eBay

Leslie Doty
Former Executive Vice President, Consumer Marketing + Revenue
Time Inc

Plus Gartner Analysts & Speakers...