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CMO Digital Insight Summit - St. Andrews, Scotland

CMO Digital Insight Summit - St. Andrews, Scotland

On the 12-14 March 2018 at the lovely Fairmont St Andrews in Scotland, the European edition of CMO Digital Insight Summit will bring together senior marketing decision-makers and business leaders from across Europe to discuss the hottest trends in marketing today – and more importantly, how best to make them work for your business.

The summit will focus on key topics such as: social media stronghold: high performance and full integration; the power of personalized experiences; and digital forecast: emerging trends to integrate into your strategy.

From case studies that lift the lid on operations inside best-in-class organisations, to workshops and collaborative sessions that focus on real challenges and future technology innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit provides executives with everything you need to implement your key projects more effectively.

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Our summits are designed for executives looking to take their organisations to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.

Agenda Topics Include:

Monday March 12, 2018

Summit registration
12:00pm - 5:00pm
Grab your name badge, say hello, activate the onsite app and prepare to leave the office behind for two-and-a-half days of networking, learning and intelligence gathering.

Welcome briefing
4:00pm - 4:15pm
What? When? How? Where? Join our Master of Ceremonies for a brief welcome and orientation session, where we’ll explain your itinerary for the next few days.

Roundtable - 4:30pm - 6:00pm
Track 1: Social media stronghold: high performance and full integration

Roundtable
4:30pm - 6:00pm
Track 2: The power of personalized experiences

Roundtable
4:30pm - 6:00pm
Track 3: Digital forecast: emerging trends to integrate into your strategy

Welcome drinks reception
6:00pm - 7:00pm
Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Keynote Speech
7:00pm - 10:00pm
Keynote dinner
Godert van Dedem
VP & CMO EMEA - eBay

Tuesday March 13, 2018

Breakfast
7:00am - 8:00am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.
Keynote Speech
8:05am - 8:45am
Breakfast keynote
Stephen Taylor
CMO - PayPal

Morning meeting sessions
8:50am - 12:30pm
Our one-to-one meeting sessions run in parallel to the workshop programme. Please check your individual schedules to ensure you are in the right place.

Workshop
8:50am - 9:30am
WS 1: Adding value to the conversion process with content marketing

Workshop
9:35am - 10:15am
WS 2: Employing cognitive marketing for a seamless customer experience

Session 3: Meetings & networking
10:20am - 11:00am
Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects. Please also check your individual schedules to ensure you are in the right place.

Workshop
11:05am - 11:45am
WS 4: Creating content that’s fit for purpose

Workshop
11:50am - 12:30pm
WS 5: How standout marketers leverage consumer behaviour to activate their brand

Lunch & networking
12:35pm - 1:35pm
Worked up an appetite? Recharge those batteries with our buffet-style lunch, and prepare to meet the afternoon head-on.

Afternoon meeting sessions
1:40pm - 4:35pm
Our one-to-one meeting sessions run in parallel to the workshop programme. Please check your individual schedules to ensure you are in the right place.

Workshop
1:40pm - 2:20pm
WS 6: Innovation session

Workshop
2:25pm - 3:05pm
WS 7: Bridging marketing and analytics: navigating a disparate data world

Workshop
3:10pm - 3:50pm
WS 8: Transformational case study

Workshop
3:55pm - 4:35pm
WS 9: How to compete in today’s big data economy

Welcome drinks reception
7:00pm - 8:00pm
Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Dinner & second night experience
8:00pm - 10:30pm
Time for some fun; you’ve earned it. Join us for our second night’s dinner and entertainment. Details to follow.

Wednesday March 14, 2018

Breakfast
7:00am - 8:00am
The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Morning meeting sessions
8:05am - 8:45am
Our one-to-one meeting sessions run in parallel to the workshop programme. Please check your individual schedules to ensure you are in the right place.

Workshop
8:50am - 9:30am
WS 10: How best to prove marketing’s effectiveness and demonstrate its business impact?

Workshop
9:35am - 10:15am
WS 11: Innovation session

Workshop
10:20am - 11:00am
WS 12: Bridging the generational gap with omnichannel and focusing on the individual

Workshop
11:05am - 11:45am
WS 13: The challenge of managing brand assets

Workshop
11:50am - 12:30pm
WS 14: Project masterclass

Session 15: Summit wrap up
12:35pm - 1:15pm
Join us to review what has been discussed at the summit.

Lunch & networking
1:20pm - 2:20pm
Worked up an appetite? Recharge those batteries with our buffet-style lunch before heading home.

 

Speakers Include:

Godert van Dedem, VP & CMO EMEA - eBay
Stephen Taylor, CMO - PayPal

 

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