Agenda Topics Include:
Monday March 12, 2018
Summit registration
12:00pm - 5:00pm
Grab your name badge, say hello, activate the onsite app and prepare to leave the office behind for two-and-a-half days of networking, learning and intelligence gathering.
Welcome briefing
4:00pm - 4:15pm
What? When? How? Where? Join our Master of Ceremonies for a brief welcome and orientation session, where we’ll explain your itinerary for the next few days.
Roundtable - 4:30pm - 6:00pm
Track 1: Social media stronghold: high performance and full integration
Roundtable
4:30pm - 6:00pm
Track 2: The power of personalized experiences
Roundtable
4:30pm - 6:00pm
Track 3: Digital forecast: emerging trends to integrate into your strategy
Welcome drinks reception
6:00pm - 7:00pm
Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.
Keynote Speech
7:00pm - 10:00pm
Keynote dinner
Godert van Dedem
VP & CMO EMEA - eBay
Tuesday March 13, 2018
Breakfast
7:00am - 8:00am
The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.
Keynote Speech
8:05am - 8:45am
Breakfast keynote
Stephen Taylor
CMO - PayPal
Morning meeting sessions
8:50am - 12:30pm
Our one-to-one meeting sessions run in parallel to the workshop programme. Please check your individual schedules to ensure you are in the right place.
Workshop
8:50am - 9:30am
WS 1: Adding value to the conversion process with content marketing
Workshop
9:35am - 10:15am
WS 2: Employing cognitive marketing for a seamless customer experience
Session 3: Meetings & networking
10:20am - 11:00am
Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects. Please also check your individual schedules to ensure you are in the right place.
Workshop
11:05am - 11:45am
WS 4: Creating content that’s fit for purpose
Workshop
11:50am - 12:30pm
WS 5: How standout marketers leverage consumer behaviour to activate their brand
Lunch & networking
12:35pm - 1:35pm
Worked up an appetite? Recharge those batteries with our buffet-style lunch, and prepare to meet the afternoon head-on.
Afternoon meeting sessions
1:40pm - 4:35pm
Our one-to-one meeting sessions run in parallel to the workshop programme. Please check your individual schedules to ensure you are in the right place.
Workshop
1:40pm - 2:20pm
WS 6: Innovation session
Workshop
2:25pm - 3:05pm
WS 7: Bridging marketing and analytics: navigating a disparate data world
Workshop
3:10pm - 3:50pm
WS 8: Transformational case study
Workshop
3:55pm - 4:35pm
WS 9: How to compete in today’s big data economy
Welcome drinks reception
7:00pm - 8:00pm
Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.
Dinner & second night experience
8:00pm - 10:30pm
Time for some fun; you’ve earned it. Join us for our second night’s dinner and entertainment. Details to follow.
Wednesday March 14, 2018
Breakfast
7:00am - 8:00am
The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.
Morning meeting sessions
8:05am - 8:45am
Our one-to-one meeting sessions run in parallel to the workshop programme. Please check your individual schedules to ensure you are in the right place.
Workshop
8:50am - 9:30am
WS 10: How best to prove marketing’s effectiveness and demonstrate its business impact?
Workshop
9:35am - 10:15am
WS 11: Innovation session
Workshop
10:20am - 11:00am
WS 12: Bridging the generational gap with omnichannel and focusing on the individual
Workshop
11:05am - 11:45am
WS 13: The challenge of managing brand assets
Workshop
11:50am - 12:30pm
WS 14: Project masterclass
Session 15: Summit wrap up
12:35pm - 1:15pm
Join us to review what has been discussed at the summit.
Lunch & networking
1:20pm - 2:20pm
Worked up an appetite? Recharge those batteries with our buffet-style lunch before heading home.