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CMO Digital Insight Summit - Austin, TX

CMO Digital Insight Summit - Austin, TX

On 5-7 March 2018 at the excellent Omni Barton Creek Resort in Austin, the US edition of our CMO Digital Insight Summit will bring together senior decision-makers and business leaders from across the digital spectrum to discuss current industry challenges and opportunities, how to get the most out of them – and where the solutions lie for today’s digital marketers.

Key themes under discussion include: moving to next-level storytelling with content creation, distribution and management; personalisation, audience targeting and the omni experience; and making sense of marketing data in the age of analytics.

From case studies that lift the lid on operations inside best-in-class organisations, to workshops and collaborative sessions that focus on real challenges and future technology innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit provides you with everything you need to implement your key projects more effectively.

Agenda Topics Include:

Day 1

Summit registration
12:00pm - 5:00pm

Welcome session
4:15pm - 4:25pm

Solution providers briefing
4:25pm - 4:35pm

Roundtable
4:30pm - 6:00pm

Track 1: The power of storytelling unleashed: content, context, distribution & management
Roundtable
4:30pm - 6:00pm

Track 2: Connected customer experiences with digital transformation
Roundtable
4:30pm - 6:00pm

Track 3: Analytics & the digital consumer: leveraging your marketing data
Welcome drinks reception
6:00pm - 7:00pm

Keynote dinner
7:00pm - 10:00pm

Day 2

Breakfast
7:00am - 8:00am

Keynote Speech
8:05am - 8:45am

Morning meeting sessions
8:50am - 12:30pm

Workshop
8:50am - 9:30am
WS 1: Mobile marketing: a portable digital world

Workshop
9:35am - 10:15am
WS 2: Snap it, Pin it, Like it, Tag it, Share it… get with it!

Workshop
10:20am - 11:00am
WS 3: Customer centric loyalty in today’s connected world

Workshop
11:05am - 11:45am
WS 4: Staying one step ahead: refine your SEO strategy

Keynote Speech
11:50am - 12:30pm
Keynote panel: Next generation robot: the year of the chatbot

Lunch & networking
12:35pm - 1:35pm

Afternoon meeting sessions
1:40pm - 5:20pm

Workshop
1:40pm - 2:20pm
WS 5: IOT & wearables: are you ready for the wave?

Workshop
2:25pm - 3:05pm
WS 6: It’s a consumer’s world-extreme customer centricity

Workshop
3:10pm - 3:50pm
WS 7: Realize you need to personalize

Workshop
3:55pm - 4:35pm
WS 8: Innovation session

Workshop
4:40pm - 5:20pm
WS 9: Blurred reality: the world of AR & VR

Welcome drinks reception
6:45pm - 7:30pm

Dinner & second night experience
7:30pm - 10:30pm

Day 3

Breakfast
7:00am - 7:45am

Workshop
7:50am - 8:50am
Collaborate session

Morning meeting sessions
8:55am - 1:20pm

Workshop
8:55am - 9:35am
WS 10: What you need to know about live video

Workshop
9:40am - 10:20am
WS 11: Predictive analytics domination

Workshop
10:25am - 11:05am
WS 12: Innovation session

Workshop
11:10am - 11:50am
WS 13: Trending: the digital future of programmatic

Workshop
11:55am - 12:35pm
WS 14: Email marketing is alive & well

Workshop
12:40pm - 1:20pm
WS 15: The new native

Summit wrap-up & next steps
1:20pm - 1:30pm

Lunch & networking
1:30pm - 2:30pm

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