What's on

B2B Marketing Exchange - Scottsdale, Arizona

B2B Marketing Exchange - Scottsdale, Arizona

A must-attend for performance marketers managing the complex sales cycles and group buying realities common in B2B industries. Addressing the topics that matter most to B2B—Account Strategies, Messaging Frameworks, Demand Acceleration and Sales Enablement—attendees walk away with actionable insights they can apply to their business to drive engagement and revenue.

B2B Marketing Exchange brings together the top thought leaders and practitioners in both content, demand generation, and sales.

The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers.

Taking place early in the calendar year, #B2BMX provides you with a playbook to optimize your 2018 marketing plans, empowering you to:

  • Test drive the latest tools and apps to create interactive content
  • Plan your content calendar
  • Optimize your database to reach more prospects within your target audience
  • Measure the effectiveness of your campaigns
  • Get an inside look at award-winning B2B content programs from current and past Killer Content Award winners
  • Blueprints for impacting revenue in later stages of the sales funnel with lead acceleration and sales enablement programs that increase conversion and close rates

 

For complete agenda list click here

Speakers Include:

Paul Peterman, Facebook    
Edwin Wong, BuzzFeed    
Jeff Marcoux, The Second City    
Brian Solis, Author    
Rebecca Lieb, Author    
Christopher Engman, Climeon    
Phyllis Davidson, SiriusDecisions    

 

Other upcoming events

See all
eTail West 2018
26 February 2018

eTail West 2018

Born in 1999, eTail is where the top minds at America's most successful retailers meet and learn. With the most disruptive content and focus on technology, eTail is designed to help you optimize the profits from your business. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways.

Read more
Digital Marketing Financial Services Conference - London
15 March 2018

Digital Marketing Financial Services Conference - London

Maximise The Power Of New Technologies & Social Media To Boost Bottom-Line Results With Innovative, Next-Generation Engaging Digital Marketing In Financial Services

Read more
MeasureCamp - London
17 March 2018

MeasureCamp - London

MeasureCamp is an open, free-to-attend unconference, different to any other web analytics conference held around the world.

Read more
Digiday Publishing Summit - Vail, CO
19 March 2018

Digiday Publishing Summit - Vail, CO

Join us at the Digiday Publishing Summit to discuss the many challenges facing publishers today from fighting back against the duopoly, investing in multiple revenue streams, adapting to new technologies, and the newest of the bunch earning the trust of readers.

Read more
Intelligent Content Conference - Las Vegas, NV
20 March 2018

Intelligent Content Conference - Las Vegas, NV

ICC 2018 Las Vegas is the one content strategy event specifically designed for marketing practitioners. Our goal is the movement away from the copy/paste mentality of most marketers, toward a format-free, modular and single-source approach to content creation and distribution.

Read more