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B2B Marketing Exchange - Scottsdale, Arizona

B2B Marketing Exchange - Scottsdale, Arizona

A must-attend for performance marketers managing the complex sales cycles and group buying realities common in B2B industries. Addressing the topics that matter most to B2B—Account Strategies, Messaging Frameworks, Demand Acceleration and Sales Enablement—attendees walk away with actionable insights they can apply to their business to drive engagement and revenue.

B2B Marketing Exchange brings together the top thought leaders and practitioners in both content, demand generation, and sales.

The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers.

Taking place early in the calendar year, #B2BMX provides you with a playbook to optimize your 2018 marketing plans, empowering you to:

  • Test drive the latest tools and apps to create interactive content
  • Plan your content calendar
  • Optimize your database to reach more prospects within your target audience
  • Measure the effectiveness of your campaigns
  • Get an inside look at award-winning B2B content programs from current and past Killer Content Award winners
  • Blueprints for impacting revenue in later stages of the sales funnel with lead acceleration and sales enablement programs that increase conversion and close rates


For complete agenda list click here

Speakers Include:

Paul Peterman, Facebook    
Edwin Wong, BuzzFeed    
Jeff Marcoux, The Second City    
Brian Solis, Author    
Rebecca Lieb, Author    
Christopher Engman, Climeon    
Phyllis Davidson, SiriusDecisions    


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