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MINT Data Driven Marketing Summit

MINT Data Driven Marketing Summit

Focusing on Regulation, Innovation and the New Data Economy. When we say regulation we do, of course, mean – given the timings – GDPR! However, we will be discussing GDPR through a different lens. Not as legislation to get in the way of business, but as an opportunity to create value and growth for our businesses.

The summit is a day packed with fantastic content from superb speakers, Experts in their field who will educate and inspire whilst discussing innovation in data and the opportunity that the new data economy brings to us all.

The MINT Data Driven Marketing Summit is a community event, so you are part of the agenda! Peer-to-peer sharing is vital as we embrace the challenges facing all data driven marketers.

REGULATION, INNOVATION & THE NEW DATA ECONOMY

When we say regulation we do, of course, mean – given the timings – GDPR! However, the MINT Data Driven Marketing Summit is about much more.

Firstly, we’re looking at GDPR through a different lens. Not as legislation to get in the way of business, but as an opportunity to create value and growth for our businesses.

We’ll certainly get a fantastic perspective on this from our line-up of GDPR experts, including:

  • Nina Barakzai, head of Data Protection & Privacy at Sky
  • Rosemary Smith, founder of Opt-4 consulting and the Data Protection Network
  • Tim Roe, Compliance director at Red Eye.

It’s not all about GDPR though. We’re also looking at innovation in data and the opportunity that the new data economy brings to us all. Karl Harvard, from PA Consulting, is sharing two amazing case studies on how data is making a real difference for two well-known household brands, and Hannah Foulds, from the Open Data Institute, is sharing her brilliant insight into how open data can benefit us all – in business, personally and for our communities at large.

But the MINT event, as our previous attendees know, is about much more. Our roundtable sessions allow you to join in the debate – and our ‘sit and switch’ sessions mean you’ll meet lots of new folks. Guaranteed.

Finally, once we’ve taken in a day of great content, there’ll be time to network and chew over the big issues of the day, over a glass of wine or two.

Main Speakers

  • NINA BARAKZAI - Group Head of Data Protection & Privacy at SKY
  • HANNAH FOULDS -Head of Marketing and Membership at Open Data Institute,
  • KARL HARVARD - Partner, Innovation at PA Consulting
  • ROSEMARY SMITH - Founder of Opt-4 and the Data Protection Network
  • Michael Bond - Group Head of Data Protection at News UK
  • David Arnoux - Co-Founder/Head of Growth at Growth Tribe

Agendas & Topics

  • Creating an organisational blueprint for data driven success.
  • Why embracing open data is a commercial necessity in the age of agile marketing.
  • Data innovation and the new data economy.
  • How can you use the GDPR to create value and competitive advantage for your business?
  • Growth hacking power session: the role of data in marketing.

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