What's on

Econsultancy & Nielsen Visual IQ:  Crossing the New Digital Divide

Econsultancy & Nielsen Visual IQ: Crossing the New Digital Divide

Your Guide to Marketing Effectiveness in a Time of Bold Claims and Outrageous Expectations

Does your marketing team work in silos? Do different groups use different key performance indicators, different data sources, or operate on different cadences? Is there a lack of communication across teams? You’re not alone. We call this problem the “new digital divide.”

While the digital era has created many powerful new opportunities, it also poses challenges when tracking, analysing and optimising marketing and advertising performance. If your measurement isn’t keeping up, you risk falling behind.

Join us as we discuss the constantly changing landscape of digital marketing, analytics and attribution. Find out how you can navigate the tangled digital path, and get actionable tips for overcoming common challenges to marketing effectiveness in a time of bold claims and outrageous expectations. In this webinar, you will learn:

  • How digital has made marketing incredibly complex
  • Why winning in the digital era requires new measurement approaches
  • Strategies and technologies for discovering the tactics and audiences behind your best-performing marketing
  • Best practices and use cases for aligning your team around the metrics that matter

Wayne St. Amand,
Chief Marketing Officer
Nielsen Visual IQ

Wayne is a veteran marketing leader with a track record of significantly increasing the growth trajectory of technology companies, playing a key role in one IPO and two $100+ million acquisitions.

At Nielsen Visual IQ, Wayne is responsible for driving business expansion through the company’s global corporate and product marketing strategies. He works actively with the company’s brand and agency customers to discover and communicate some of the world’s most ground-breaking uses of Marketing Intelligence technology.

Moira Freeman,
Product Marketing Manager
Nielsen Visual IQ

Moira is the Product Marketing Manager at Nielsen Visual IQ. She manages product communication, product training, and collateral development for internal teams and customers.

Matt Butterfield,
Account Manager EMEA
Nielsen Visual IQ
 

 

 

Date:        20 June  2018
Time:       2:00 pm BST | 3:00 pm CET 

Crossing the New Digital Divide is sponsored by Nielsen Visual IQ

Other upcoming events

See all
BIMA Awards 2018
13 September 2018

BIMA Awards 2018

The BIMA Awards celebrate the people who are pushing the limits of digital. With new categories and advance awards, this year’s awards are set to be the biggest, most inclusive, most comprehensive acknowledgement of digital’s ability to innovate, deliver impact and be a driver of social good.

Read more
PI Live: Build Profitable Partnerships
15 October 2018

PI Live: Build Profitable Partnerships

Committed to its mission of facilitating new connections, actionable learning, tangible ROI, all amid an electric atmosphere, PI LIVE is the world-leading meeting point for performance marketers.

Read more
 AI Expo Europe
27 June 2018

AI Expo Europe

The AI Conference & Exhibition is a showcase of next generation technologies and strategies from the world of Artificial Intelligence, an opportunity to explore and discover the practical and successful implementation of AI in driving forward your business in 2018 and beyond.

Read more
eTail Copenhagen
2 October 2018

eTail Copenhagen

Join over 300 senior ecommerce professionals looking to challenge convention and share their experience in delivering a “seamless retail” experience that customers now expect.

Read more
E-Commerce AfterDark : Travel Brands v The Future
6 September 2018

E-Commerce AfterDark : Travel Brands v The Future

Join fellow digital leaders at the latest Ecommerce Afterdark: Travel Brands v The Future taking place at the private rooms of The Haymarket Hotel on the 6th of September.

Read more