Does your marketing team work in silos? Do different groups use different key performance indicators, different data sources, or operate on different cadences? Is there a lack of communication across teams? You’re not alone. We call this problem the “new digital divide.”
While the digital era has created many powerful new opportunities, it also poses challenges when tracking, analysing and optimising marketing and advertising performance. If your measurement isn’t keeping up, you risk falling behind.
Join us as we discuss the constantly changing landscape of digital marketing, analytics and attribution. Find out how you can navigate the tangled digital path, and get actionable tips for overcoming common challenges to marketing effectiveness in a time of bold claims and outrageous expectations. In this webinar, you will learn:
- How digital has made marketing incredibly complex
- Why winning in the digital era requires new measurement approaches
- Strategies and technologies for discovering the tactics and audiences behind your best-performing marketing
- Best practices and use cases for aligning your team around the metrics that matter
