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The GDPR Summit: Solving the Challenges of GDPR in Digital Advertising

The GDPR Summit: Solving the Challenges of GDPR in Digital Advertising

Digital advertising needs to change to become compliant with the GDPR and ePrivacy Directive. How will you continue to target and advertise to consumers once these regulations become enforceable? Join display advertising and affiliate marketing experts for this half-day event aimed at clarifying, then solving the challenges presented to digital advertisers by the GDPR and ePrivacy Directive.

The EU General Data Protection Regulation (GDPR) will change how advertisers can target and reach consumers in their digital advertising. May 25th, the date it will be enforced, is approaching fast.

This event is being held to help digital advertisers prepare for the GDPR and the ePrivacy Directive.

We’ll cover what needs to change, and how it needs to change. Importantly, we’ll unveil our free solution to aid digital advertising compliance with the GDPR and ePrivacy Directive.

Join legal experts, fellow advertisers, publishers, the IAB Europe, the IAB UK, Conversant, CJ Affiliate, and Epsilon for this event – essential for any consumer-facing business involved in digital advertising – affiliate marketing, display advertising, and more.

We're focussing on solutions, and we won't be happy unless you leave with a clear and implementable strategy for May 25th and beyond.

  • How are you gaining, and recording consent?
  • What types of data processing does your business carry out, and what legal basis do you have for doing it?
  • If requested by an individual, how will you erase personal data and provide data electronically in a commonly used format?

We believe in the data protection principles of GDPR. We believe in providing more transparency to individuals over how their data is being processed. And we want to help you achieve this.

Seats are limited, the event is strictly for decision makers within B2C sectors

Building Consensus - IAB EU 

Introduction to the IAB EU framework and its use as the best practice building blocks for audience engagement in an increasingly regulated, technology driven, digital marketplace.

Privacy by Design: Introducing the Consent Management Platform

Revealing the Conversant & CJ Affiliate IAB EU framework Consent Management Platform (CMP) solution for advertisers and publishers.

Panel: The Challenges and the Opportunities brought about by the ePrivacy Directive and the GDPR

Both the ePrivacy Directive and the GDPR are bringing a change in digital advertising and user interaction. This panel will serve as a strategic discussion on how the industry can overcome the challenges, and benefit from these regulations.

Roundtables: Discussion and Peer-to-Peer Exchange

Three series of 30 minute Round Table discussions, with the opportunity to dig deep with an expert on each table. This session is Chatham House rules, so feel free to open up.

  • Affiliate Advertiser / Publisher
  • Brand/Commercial
  • Consent Management Platform (CMP) Deep Dive

Noga Rosenthal, Chief Privacy Officer - Epsilon 

Matthias Matthiesen, Director, Privacy & Public Policy - IAB EU

Yves Schwarzbart, Head of Policy & Ad Tech - IAB UK

Dan Shore, Privacy Councel - Conversant & CJ

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