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Executive Briefing: Accelerate your B2B Growth with ABM, AI and Predictive Analytics

Executive Briefing: Accelerate your B2B Growth with ABM, AI and Predictive Analytics

Revenue marketing strategies that leverage Artificial Intelligence, machine learning and proven Account Based Marketing (ABM) initiatives are transforming B2B sales and marketing effectiveness.

There is an amazing transformation taking place in B2B sales and marketing.

Are you up to speed?

Register Your Free Place

Revenue marketing strategies that leverage Artificial Intelligence, machine learning and proven Account Based Marketing (ABM) initiatives are transforming B2B sales and marketing effectiveness.

This executive briefing is designed to help senior B2B sales and marketing leaders from B2B companies cut through the hype and see best practice from industry peers and learn how advanced AI powered solutions combined with ABM best practice drives competitive advantage and accelerates B2B growth. 

What you'll learn:

  • Forrester keynote on how to ensure the marketing function maximises its demonstrable impact on revenue, enrichment, and advocacy
  • Marketo presentation on how to engage your prospects and customers with highly personalised and relevant communications
  • Proven marketing strategies that leverage AI and ABM to drive B2B growth
  • How to scale ABM initiatives for customer AND new business marketing
  • Best practice B2B sales and marketing from senior B2B marketers
  • Demonstration of AI powered B2B sales and marketing
  • How to get started with Artificial Intelligence (AI) and unlock the value of your sales and marketing data 

Register Your Free Place

 

Jane Wilkinson - Chief Marketing Officer | Euromoney Institutional Investor

Allison Snow - Senior Analyst | B2B Marketing Forrester

Glen Westlake - CEO | BrightTarget

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