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 Personalizing Engagement for Modern B-to-B Buyers

Personalizing Engagement for Modern B-to-B Buyers

What defines great marketing today? Digital marketing is very different than in the past as every marketer today should be focused on making marketing more personal.

Join us on Thursday, November 1st at 9:00 am PST / 12:00 pm EST and learn how to eliminate random acts of marketing and upgrading from batch and blast to adaptive digital marketing. In this session,  you'll hear from Sirius Decisions about how the most successful marketers today are taking advantage of the digital revolution.

This webinar will contain:

  •  Understanding key buying scenarios and buyer interactions
  •  Buying study data to inform your buyer’s journey maps
  •  Results from the SiriusDecisions Personalization Study

You'll get a chance to hear from the Act-On marketing team and walk away with a better understanding of how marketing automation can drive more of the best-qualified leads.

We'll have plenty of time for your questions during the live Q&A.
Can’t make it to this webinar? Sign up anyway! A recording and copy of the slide deck will be sent out to all registrants within two business days of the event.



Adam Mertz - Proven Product and Marketing Leader at high growth tech companies
20+ years in key product and marketing roles and killing it at every one of them. From start-ups with 10 people growing to several hundred and being acquired, to playing a key part in a successful IPO and liquidity events. I am an expert in B2B product and marketing strategies, social network platforms, and cloud technologies.
Adam specialises in C-Level comm's, product strategy, sales and marketing automation software, social network platforms, digital marketing excellence



Cheri Keith - Senior Research Analyst at SiriusDecisions
cheri is a Senior Research Analyst at SiriusDecisions, covering brand, communications and demand strategies, as well as related agencies and technology. She drives the conceptualization, writing and delivery of research deliverables, including research briefs, process models and frameworks. She presents at SiriusDecisions and industry events, and interacts directly with clients to review research findings, discuss business-related problems/issues and provide guidance. Cheri also leads the product management of the Technology and Services Provider offering.

Date:         Thursday 1 November, 2018
Time:         5:00 pm GMT | 9:00 am PST | 12:00 pm EST
Duration:   1 Hour 

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