What's on

B2B Online Europe - Amsterdam

B2B Online Europe - Amsterdam

The Digital & eCommerce Event for Manufacturers & Distributors. Creating Customer Value in a Disrupted World.

B2B Online brings together 250+ senior practitioners to provide solutions for all of your digital transformation concerns. Network with the best of the best, while benefitting from a tailored agenda addressing your challenges, including:

  • Managing digital transformation
  • Optimizing the customer experience
  • Streamlining customer data
  • Managing the manufacturer/ distributor relationship

To download your copy of the agenda click here: http://bit.ly/2yazVrB

Pre-Conference Summit: eCommerce Evaluation Day

12:00 PM - 1:00 PM Registration & Networking Lunch
1:00 PM - 1:05 PM Welcome comments: Debra Haym, Conference Director, B2B Online

Choosing the Right Platform for your Digital Transformation

1:05 PM - 1:10 PM Chair’s Opening Remarks and Business Card Exchange
1:10 PM - 1:30 PM Opening Keynote
1:30 PM - 2:10 PM Panel Discussion
2:10 PM - 2:40 PM eCommerce Platform Roundtable Discussions
2:40 PM - 3:10 PM Networking Coffee Break
3:10 PM - 3:40 PM eCommerce Platform Roundtable Session 2
3:40 PM - 4:00 PM Case Study The Single Customer View
4:00 PM - 4:30 PM eCommerce Platform Roundtable Session 3
4:30 PM - 4:35 PM 5 minute transition
4:35 PM - 5:05 PM eCommerce Platform Roundtable Session 4
5:05 PM - 5:35 PM Live Polling Session
5:35 PM - 5:40 PM Chairperson’s Closing Remarks
5:40 PM - 6:40 PM eCommerce Platform Evaluation Day Drinks Reception

Day 1: 28 November 2017

7:45 AM - 8:50 AM COFFEE AND REGISTRATION
8:50 AM - 8:55 AM Welcome Remarks
8:55 AM - 9:10 AM Chair’s Opening Remarks and Business Card Exchange
9:10 AM - 9:30 AM Opening Keynote Presentation
9:30 AM - 10:10 AM All Star Panel Discussion
10:10 AM - 10:50 AM Case Study Interactive
10:50 AM - 11:30 AM MORNING BREAK
11:30 AM - 11:50 AM Case Study: How to Identify Your True Customer Decision-making Unit to Create an Effective Digital Offering
11:50 AM - 12:10 PM Client Case Study Practical Experiences Around Customer Centric Digital Strategy
12:10 PM - 12:30 PM Case Study: Innovation at the Core of Your Digital Strategy
12:30 PM - 12:50 PM Case Study: Cloudcraze + Customer

12:50 PM - 1:50 PM LUNCH

TRACK A - Developing Agility & Leveraging Customer Data
1:50 PM - 1:55 PM Chair’s Opening Address
1:55 PM - 2:25 PM Panel Discussion
2:25 PM - 2:45 PM Case Study
2:45 PM - 3:05 PM Interview: How Can Using Predictive Analytics and Algorithms to Improve Your CX Offering and Increase Your Competitive Edge?

TRACK B - Driving Digital Marketing
1:50 PM - 1:55 PM Chair’s Opening Address
1:55 PM - 2:25 PM Case Study Interactive
2:25 PM - 2:45 PM Case Study: Leveraging Product User Experience to Grow Digital Revenue in the New Age of B2B Commerce
2:45 PM - 3:05 PM Interview: Effectively Moving From the Catalogue to Online Sales: How Can you Convince Internal Stakeholders of the Value of your Digital Offering to Ensure It Meets Your Customer Needs?

TRACK C - Interactive Roundtables
1:50 PM - 1:55 PM Chair’s Opening Address
1:55 PM - 2:45 PM Interactive Roundtables
2:45 PM - 3:30 PM Workshop

3:05 PM - 3:45 PM AFTERNOON BREAK

TRACK A Developing Agility & Leveraging Customer Data
3:45 PM - 4:05 PM Client Case Study by Magento
4:05 PM - 4:55 PM Case Study - Interactive GDPR Compliance: How Can You Prepare, Develop and Implement Best Practices to Minimise Your Legal Risk?
4:55 PM - 5:00 PM Chair’s Closing Remarks

TRACK B Mastering Content Generation
3:45 PM - 4:05 PM Case Study: Getting Recognition Via Influencers - How to Target the Right Recipients and Get Your Messages Amplified to Drive Marketing Impact
4:05 PM - 4:55 PM Case Study Interactive: Running Out of Interesting Things to Say? How to Create Stronger Content on a Larger Scale to Drive Engagement
4:55 PM - 5:00 PM Chair’s Closing Remarks

Track C Workshop *Pre-registration Necessary* *Limited Number of Participants*
3:45 PM - 4:55 PM Industry 4.0 in Focus: What it Means for Your Organisation, Your Customers and Your Strategy
4:55 PM - 5:00 PM Chair’s Closing Remarks

5:00 PM - 6:00 PM B2B Casino Reception

Day 2: 29 November 2017

8:30 AM - 9:00 AM COFFEE AND REGISTRATION
9:00 AM - 9:10 AM Chair’s Opening Remarks
9:10 AM - 9:50 AM Panel Discussion
9:50 AM - 10:20 AM Guest Speaker: Mastering Personality Styles to Develop Stronger Cross Cultural Relationships Inside and Outside Your Business
10:20 AM - 11:00 AM Panel Discussion

11:00 AM - 11:40 AM MORNING BREAK

Exploiting New Technologies
11:40 AM - 11:45 AM Chairperson’s Address
11:45 AM - 12:05 PM Augmented Reality Case Study
12:05 PM - 12:25 PM Case Study: How B2B eCommerce is Different from B2C
12:25 PM - 12:45 PM Case Study: The Digitisation of Manufacturing: How to Use Industry 4.0 to Reach the Next Phase in the Industrial Revolution

12:50 PM - 2:00 PM LUNCH

TRACK A Sales Enablement
2:00 PM - 2:05 PM Chair’s Opening Remarks
2:05 PM - 2:25 PM Case Study: Accenture
2:25 PM - 3:05 PM Case Study Interactive How to Set up Governance to Measure and Continuously Improve the Coordinated Effort Between Marketing & Sales to Increase Conversion Rates?

TRACK B Personalisation & Digital Marketing
2:00 PM - 2:05 PM Chair’s Opening Remarks
2:05 PM - 2:45 PM Case Study Personalisation: How to Effectively Work Across Borders and Cultures to Deliver a Relevant Experience to Every Customer
2:25 PM - 3:05 PM Case Study Interactive: Digital Marketing Demystified: From Trends to Return, How to Increase, Track and Measure your ePerformance & Make your Technologies Work Harder
2:00 PM - 3:10 PM Interactive Roundtables

Track C Interactive Roundtables
2:00 PM - 3:10 PM Interactive Roundtables

3:05 PM - 3:35 PM AFTERNOON BREAK

Track A Mastering Marketing Automation & Account-based Marketing
3:35 PM - 4:05 PM Case Study: How Can You Overcome the Limitations of Your Existing Marketing Automation System When an Immediate Change Isn’t Possible?
4:05 PM - 4:45 PM PANEL: How to Bring the Typical B2C Digital Marketing Campaign Techniques Into the B2B World to Increase Customer Acquisition & Retention?

4:45 PM - 4:50 PM Chairperson's Closing Remarks

4:50 PM - 4:55 PM End of Conference

Our stellar speaker line up have been there and done that. They will leave you inspired and ready to tackle your greatest digital challenges.

Here’s a sneak peek of the leaders who you can learn from:

  • Mirella Amalia Vitale, Senior Vice President, Marketing, Communications & Public Affairs, Rockwool
  • Ricardo Davila, International Market Director, Sonepar
  • Carlos Silva Lopes, Sales and Marketing Director, Dow Chemical
  • Floris Jan, Co-founder & Co-MD, Zamro
  • Stéphane Lafarge, Director, Western Europe, Herman Miller
  • Pascal Smits, Digital Marketing, Global - Head Of Digital Transformation, Philips Lighting
  • Farruckh Shad, Senior Vice President, Retail Strategy & Global Ecommerce, Schneider Electric
  • Vasuki Muralidhar, Head Of eCommerce, Fabory (Grainger)
  • Zoltan Nahoczky, Growth Leader - Global Digital Marketing Capability Enhancement, DuPont
  • Celine Chaverot, Global Marketing and Communications Director, Majencia

Other upcoming events

See all
Marketing Fundamentals: Build Engagement and Drive Revenue
22 August 2019

Marketing Fundamentals: Build Engagement and Drive Revenue

Join Act-On as they break down the customer journey for marketers into three distinct conversations.

Read more
How B2B Leaders Maximise Webinars as a Channel for Effective Lead Generation
17 September 2019

How B2B Leaders Maximise Webinars as a Channel for Effective Lead Generation

Join London Research Director, Linus Gregoriadis as he uncovers how B2B lead generation leaders are using webinars as part of a successful demand generation strategy.

Read more
The Marketing Technology Conference
16 September 2019

The Marketing Technology Conference

Join us at The MarTech Conference, September 16-18 in Boston, to become a master of marketing in the digital age.

Read more
MarTech Festival
30 October 2019

MarTech Festival

For one jam-packed day, #MarTechFest takes place at Hawker House. A far cry from your typical hotel conference room, the unique and quirky venue is packed with bars, street food, pool tables and more!

Read more
Vibe Marketers Fest
5 November 2019

Vibe Marketers Fest

Vibe Marketers Fest is the Middle East's largest marketing technology summit. The second edition promises to be full of insights, knowledge sessions and workshops to help you adopt a MarTech solution which fits seamlessly.

Read more