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B2B Online Europe - Amsterdam

B2B Online Europe - Amsterdam

The Digital & eCommerce Event for Manufacturers & Distributors. Creating Customer Value in a Disrupted World.

B2B Online brings together 250+ senior practitioners to provide solutions for all of your digital transformation concerns. Network with the best of the best, while benefitting from a tailored agenda addressing your challenges, including:

  • Managing digital transformation
  • Optimizing the customer experience
  • Streamlining customer data
  • Managing the manufacturer/ distributor relationship

To download your copy of the agenda click here: http://bit.ly/2yazVrB

Pre-Conference Summit: eCommerce Evaluation Day

12:00 PM - 1:00 PM Registration & Networking Lunch
1:00 PM - 1:05 PM Welcome comments: Debra Haym, Conference Director, B2B Online

Choosing the Right Platform for your Digital Transformation

1:05 PM - 1:10 PM Chair’s Opening Remarks and Business Card Exchange
1:10 PM - 1:30 PM Opening Keynote
1:30 PM - 2:10 PM Panel Discussion
2:10 PM - 2:40 PM eCommerce Platform Roundtable Discussions
2:40 PM - 3:10 PM Networking Coffee Break
3:10 PM - 3:40 PM eCommerce Platform Roundtable Session 2
3:40 PM - 4:00 PM Case Study The Single Customer View
4:00 PM - 4:30 PM eCommerce Platform Roundtable Session 3
4:30 PM - 4:35 PM 5 minute transition
4:35 PM - 5:05 PM eCommerce Platform Roundtable Session 4
5:05 PM - 5:35 PM Live Polling Session
5:35 PM - 5:40 PM Chairperson’s Closing Remarks
5:40 PM - 6:40 PM eCommerce Platform Evaluation Day Drinks Reception

Day 1: 28 November 2017

8:50 AM - 8:55 AM Welcome Remarks
8:55 AM - 9:10 AM Chair’s Opening Remarks and Business Card Exchange
9:10 AM - 9:30 AM Opening Keynote Presentation
9:30 AM - 10:10 AM All Star Panel Discussion
10:10 AM - 10:50 AM Case Study Interactive
10:50 AM - 11:30 AM MORNING BREAK
11:30 AM - 11:50 AM Case Study: How to Identify Your True Customer Decision-making Unit to Create an Effective Digital Offering
11:50 AM - 12:10 PM Client Case Study Practical Experiences Around Customer Centric Digital Strategy
12:10 PM - 12:30 PM Case Study: Innovation at the Core of Your Digital Strategy
12:30 PM - 12:50 PM Case Study: Cloudcraze + Customer

12:50 PM - 1:50 PM LUNCH

TRACK A - Developing Agility & Leveraging Customer Data
1:50 PM - 1:55 PM Chair’s Opening Address
1:55 PM - 2:25 PM Panel Discussion
2:25 PM - 2:45 PM Case Study
2:45 PM - 3:05 PM Interview: How Can Using Predictive Analytics and Algorithms to Improve Your CX Offering and Increase Your Competitive Edge?

TRACK B - Driving Digital Marketing
1:50 PM - 1:55 PM Chair’s Opening Address
1:55 PM - 2:25 PM Case Study Interactive
2:25 PM - 2:45 PM Case Study: Leveraging Product User Experience to Grow Digital Revenue in the New Age of B2B Commerce
2:45 PM - 3:05 PM Interview: Effectively Moving From the Catalogue to Online Sales: How Can you Convince Internal Stakeholders of the Value of your Digital Offering to Ensure It Meets Your Customer Needs?

TRACK C - Interactive Roundtables
1:50 PM - 1:55 PM Chair’s Opening Address
1:55 PM - 2:45 PM Interactive Roundtables
2:45 PM - 3:30 PM Workshop


TRACK A Developing Agility & Leveraging Customer Data
3:45 PM - 4:05 PM Client Case Study by Magento
4:05 PM - 4:55 PM Case Study - Interactive GDPR Compliance: How Can You Prepare, Develop and Implement Best Practices to Minimise Your Legal Risk?
4:55 PM - 5:00 PM Chair’s Closing Remarks

TRACK B Mastering Content Generation
3:45 PM - 4:05 PM Case Study: Getting Recognition Via Influencers - How to Target the Right Recipients and Get Your Messages Amplified to Drive Marketing Impact
4:05 PM - 4:55 PM Case Study Interactive: Running Out of Interesting Things to Say? How to Create Stronger Content on a Larger Scale to Drive Engagement
4:55 PM - 5:00 PM Chair’s Closing Remarks

Track C Workshop *Pre-registration Necessary* *Limited Number of Participants*
3:45 PM - 4:55 PM Industry 4.0 in Focus: What it Means for Your Organisation, Your Customers and Your Strategy
4:55 PM - 5:00 PM Chair’s Closing Remarks

5:00 PM - 6:00 PM B2B Casino Reception

Day 2: 29 November 2017

9:00 AM - 9:10 AM Chair’s Opening Remarks
9:10 AM - 9:50 AM Panel Discussion
9:50 AM - 10:20 AM Guest Speaker: Mastering Personality Styles to Develop Stronger Cross Cultural Relationships Inside and Outside Your Business
10:20 AM - 11:00 AM Panel Discussion

11:00 AM - 11:40 AM MORNING BREAK

Exploiting New Technologies
11:40 AM - 11:45 AM Chairperson’s Address
11:45 AM - 12:05 PM Augmented Reality Case Study
12:05 PM - 12:25 PM Case Study: How B2B eCommerce is Different from B2C
12:25 PM - 12:45 PM Case Study: The Digitisation of Manufacturing: How to Use Industry 4.0 to Reach the Next Phase in the Industrial Revolution

12:50 PM - 2:00 PM LUNCH

TRACK A Sales Enablement
2:00 PM - 2:05 PM Chair’s Opening Remarks
2:05 PM - 2:25 PM Case Study: Accenture
2:25 PM - 3:05 PM Case Study Interactive How to Set up Governance to Measure and Continuously Improve the Coordinated Effort Between Marketing & Sales to Increase Conversion Rates?

TRACK B Personalisation & Digital Marketing
2:00 PM - 2:05 PM Chair’s Opening Remarks
2:05 PM - 2:45 PM Case Study Personalisation: How to Effectively Work Across Borders and Cultures to Deliver a Relevant Experience to Every Customer
2:25 PM - 3:05 PM Case Study Interactive: Digital Marketing Demystified: From Trends to Return, How to Increase, Track and Measure your ePerformance & Make your Technologies Work Harder
2:00 PM - 3:10 PM Interactive Roundtables

Track C Interactive Roundtables
2:00 PM - 3:10 PM Interactive Roundtables


Track A Mastering Marketing Automation & Account-based Marketing
3:35 PM - 4:05 PM Case Study: How Can You Overcome the Limitations of Your Existing Marketing Automation System When an Immediate Change Isn’t Possible?
4:05 PM - 4:45 PM PANEL: How to Bring the Typical B2C Digital Marketing Campaign Techniques Into the B2B World to Increase Customer Acquisition & Retention?

4:45 PM - 4:50 PM Chairperson's Closing Remarks

4:50 PM - 4:55 PM End of Conference

Our stellar speaker line up have been there and done that. They will leave you inspired and ready to tackle your greatest digital challenges.

Here’s a sneak peek of the leaders who you can learn from:

  • Mirella Amalia Vitale, Senior Vice President, Marketing, Communications & Public Affairs, Rockwool
  • Ricardo Davila, International Market Director, Sonepar
  • Carlos Silva Lopes, Sales and Marketing Director, Dow Chemical
  • Floris Jan, Co-founder & Co-MD, Zamro
  • Stéphane Lafarge, Director, Western Europe, Herman Miller
  • Pascal Smits, Digital Marketing, Global - Head Of Digital Transformation, Philips Lighting
  • Farruckh Shad, Senior Vice President, Retail Strategy & Global Ecommerce, Schneider Electric
  • Vasuki Muralidhar, Head Of eCommerce, Fabory (Grainger)
  • Zoltan Nahoczky, Growth Leader - Global Digital Marketing Capability Enhancement, DuPont
  • Celine Chaverot, Global Marketing and Communications Director, Majencia

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