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Categories Advertising, Customer Experience, Search Marketing, Social Media, Strategy & Operations, Technology
Elevate London

Elevate London

Businesses compete head on to create winning customer experiences. Leveraging your tag management platform as your data foundation to elevate the experiences you deliver. Stand out across all of your online and offline marketing channels, with a consistent view of your customer.

What to expect, starting at Ground Level:

  • Explore the undiscovered benefits of tag management and data unification
  • Elevate to a new heights; get a panoramic view of the MarTech horizon.
  • Learn how to build on a data foundation to elevate your customer experiences.

Speakers Include:

Julian Brewer, Head of Digital Sales and Products, TSB
Lindsay McEwan, Vice President and Managing Director, Tealium EMEA
Keynotes from the Tealium Senior Leadership Team

Agenda Topics Include:

08.30: Arrival & Breakfast

09.00: Welcome from Tealium

09.15: A Tag Management Masterclass
Tag Management Systems (TMS) help with more than just tags. We’ll talk about how you can use a TMS for complete data management; collection, unification and activation in real-time. During the session, we shall also explore the role of data privacy and how to embrace this to build data led customer experiences.

09.45: Customer Journey Presentation – details to follow

10.15: Break

10.30: Using Data to Build Elevated Experiences
With rich, multi-channel interaction and visitor data, your organisation can connect the entire customer experience across all online and offline channels. Discover how customer-focused, agile organisations are able to close the gaps in customer insight and deliver exceptional customer experiences leading to cost savings and incremental revenue.

11.00: Questions & Answers

11.15: Networking

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