From inspiration to application: transform your experience management strategy

Join Sitecore on 10th May for a free virtual summit to transform your customer's experiences. 

Experiences have a long shelf life. You share them with friends and family, colleagues and even strangers when they are good. And, when they aren’t -- they can live with your brand forever. Is your company delivering optimal digital experiences?

From personalization and serving desired experiences to digital transformation, hear from industry trailblazers, award-winning thought leaders and inspirational visionaries.

What are the next steps you should consider? What will bring the most value to your business and customers? Let us inspire your next big digital experience win!

Webinar 1 

1PM EDT

Hacking organizational processes, culture – and yourself, for better customer experiences

Presented by: Bonin Bough, host of Cleveland Hustles, author of Txt Me (646) 759-1837, and former Chief Media and eCommerce Officer at Mondelez International

1PM EDT

In the early 1950s, P&G, Unilever and Kraft made the risky decision to move their advertising budget from radio to the new medium of television. The move was considered crazy, but it paved the way for a competitive advantage that lasted decades. Today's equivalent centers on providing contextual, dynamic customer experiences. Which companies are benefiting from this latest revolution? Those disrupting their old marketing practices to embrace the new customer experience paradigm.

Join Bonin Bough for an engaging presentation on how to fully transform your organization's digital experiences. Chock full of the industry's latest ideas and examples, this presentation will provide you with the inspiration and tools for creating amazing experiences that delight customers and improve your bottom line.

Webinar 2

2PM EDT

Building an agile team to drive amazing customer experiences

Presented by: Jeff Julian, co-founder of Enterprise-Marketer.com, CEO of Squared Digital, author of Agile Marketing: Building Endurance for Your Content Marketing

2PM EDT

In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of content marketing. More than 90% of marketers cite it as a key strategy in their mix. As marketers, we know we need content. We know audiences want it. But the question becomes, how to do it, do it well, and get it done on time?

According to Jeff Julian, Co-founder of EnterpriseMarketer.com, the power is in planning. Jeff will share how marketing teams he has led have employed sophisticated and agile techniques to deploy content that works.

About the presenter: Jeff Julian has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.

Webinar 3

3PM EDT

How to optimize the digital experience with personalization

Presented by: Lars Petersen, VP of Business Optimization at Sitecore and co-author of Connect: How to Use Data and Experience Marketing to Create Lifetime Customers

3PM EDT

According to recent research, organizations who optimize their digital experiences with personalization see a 19% increase in conversions. Join this session to discover how you can increase your organization’s conversions by delivering more tailored, contextual experiences. Discover the secrets of other organizations winning more conversions by personalizing their experiences.

About the presenter: Lars Birkholm Petersen is the VP of Business Optimization at Sitecore and co-author of Connect: How to Use Data and Experience Marketing to Create Lifetime Customers. Lars heads the Sitecore Business Optimization Services (SBOS) global team of consultants, helping Sitecore customers and partners deliver personalized, contextual, omnichannel experiences.