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Personalisation 2.0: The Move To Individualization

Personalisation 2.0: The Move To Individualization

Guest Speaker, Forrester’s Brendan Witcher, joins Sitecore Senior Business Optimization Consultant Chris Nash to discuss individualization: the evolution of personalization to structure interaction, functionality, and content around the real-time needs of individual customers.

Personalization boosts conversion rates—sometimes as much as 19% according to our experience—but it shouldn’t end at conversion. Smart merchandisers are personalizing experiences before, during, and even after the sale. Welcome to Personalization 2.0: The move to individualization

When: 16th May 2017 - 11AM EDT

You’ll learn:

  • The new benchmark for customer experience: a uniquely tailored experience at every touchpoint across the enterprise.
  • The key strategies and technical capabilities top marketers are using to leverage unprecedented amounts of customer data.
  • How you can craft a vision and plan for individualization, to deliver real-time, relevant, contextual engagements and commerce.


Speaker 1

Forrester Principal Analyst Brendan Witcher

Brendan serves eBusiness & Channel Strategy Professionals. He is a leading expert on eCommerce business, consumer behavior, and technology trends in the digital engagement space.

Speaker 2

Sitecore Senior Business Optimization Consultant Chris Nash

Chris is an experienced marketing business architect and co-author of the book Connect: How to Use Data and Experience Marketing to Create Lifetime Customers. Chris has an extensive knowledge regarding the advantages of marketing automation, as well as the real-world adoption challenges faced by companies seeking to leverage digital marketing tools.

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