What's on

Personalisation 2.0: The Move To Individualization

Personalisation 2.0: The Move To Individualization

Guest Speaker, Forrester’s Brendan Witcher, joins Sitecore Senior Business Optimization Consultant Chris Nash to discuss individualization: the evolution of personalization to structure interaction, functionality, and content around the real-time needs of individual customers.

Personalization boosts conversion rates—sometimes as much as 19% according to our experience—but it shouldn’t end at conversion. Smart merchandisers are personalizing experiences before, during, and even after the sale. Welcome to Personalization 2.0: The move to individualization

When: 16th May 2017 - 11AM EDT

You’ll learn:

  • The new benchmark for customer experience: a uniquely tailored experience at every touchpoint across the enterprise.
  • The key strategies and technical capabilities top marketers are using to leverage unprecedented amounts of customer data.
  • How you can craft a vision and plan for individualization, to deliver real-time, relevant, contextual engagements and commerce.

 

Speaker 1

Forrester Principal Analyst Brendan Witcher

Brendan serves eBusiness & Channel Strategy Professionals. He is a leading expert on eCommerce business, consumer behavior, and technology trends in the digital engagement space.

Speaker 2

Sitecore Senior Business Optimization Consultant Chris Nash

Chris is an experienced marketing business architect and co-author of the book Connect: How to Use Data and Experience Marketing to Create Lifetime Customers. Chris has an extensive knowledge regarding the advantages of marketing automation, as well as the real-world adoption challenges faced by companies seeking to leverage digital marketing tools.

Other upcoming events

See all
DXA'20 - UK Digital Experience Awards
16 July 2020

DXA'20 - UK Digital Experience Awards

As digital becomes increasingly critical to the delivery of outstanding CX, it’s more important than ever for achievements in this field to be recognised - and these Awards do that in a unique way.

Read more
Festival of Marketing 2020
7 October 2020

Festival of Marketing 2020

The Festival of Marketing is a unique two day experience where ambitious marketers can discover, learn, celebrate and shape the future together.

Read more
MarTech Conference
15 April 2020

MarTech Conference

Join us at The MarTech Conference to become a master of marketing in the digital age. You’ll connect with a thriving community of senior-level marketers while participating in an expertly-crafted program loaded with creative, real-world, vendor-agnostic solutions and actionable tactics for overcoming sticky marketing challenges.

Read more
Savage Marketing
21 April 2020

Savage Marketing

Savage Marketing has connected hundreds of leading B2C brands – small and large – with marketing vendors, while bringing content and discussion back to the heart of events.

Read more
Adobe Summit - London
13 May 2020

Adobe Summit - London

Gain insights, develop skills, and re-imagine the customer experiences you’re creating. Join the leaders in marketing automation, analytics, advertising, and commerce — it’s all happening at Summit.

Read more