What's on

Personalisation 2.0: The Move To Individualization

Personalisation 2.0: The Move To Individualization

Guest Speaker, Forrester’s Brendan Witcher, joins Sitecore Senior Business Optimization Consultant Chris Nash to discuss individualization: the evolution of personalization to structure interaction, functionality, and content around the real-time needs of individual customers.

Personalization boosts conversion rates—sometimes as much as 19% according to our experience—but it shouldn’t end at conversion. Smart merchandisers are personalizing experiences before, during, and even after the sale. Welcome to Personalization 2.0: The move to individualization

When: 16th May 2017 - 11AM EDT

You’ll learn:

  • The new benchmark for customer experience: a uniquely tailored experience at every touchpoint across the enterprise.
  • The key strategies and technical capabilities top marketers are using to leverage unprecedented amounts of customer data.
  • How you can craft a vision and plan for individualization, to deliver real-time, relevant, contextual engagements and commerce.

 

Speaker 1

Forrester Principal Analyst Brendan Witcher

Brendan serves eBusiness & Channel Strategy Professionals. He is a leading expert on eCommerce business, consumer behavior, and technology trends in the digital engagement space.

Speaker 2

Sitecore Senior Business Optimization Consultant Chris Nash

Chris is an experienced marketing business architect and co-author of the book Connect: How to Use Data and Experience Marketing to Create Lifetime Customers. Chris has an extensive knowledge regarding the advantages of marketing automation, as well as the real-world adoption challenges faced by companies seeking to leverage digital marketing tools.

Other upcoming events

See all
How to Optimise Digital Customer Experiences in Financial Services
30 May 2019

How to Optimise Digital Customer Experiences in Financial Services

To stay competitive, marketers need to differentiate their offering by delivering a superior customer experience built around a deeper understanding of their customers.

Read more
Making Marketing Automation a Reality
4 June 2019

Making Marketing Automation a Reality

The case for marketing automation is becoming more and more compelling, with companies becoming more aware of the benefits such as increased sales, reduced costs, and improved customer experience. But the path to successful adoption and implementation of this technology is not always clear.

Read more
On-Demand Strategies APAC
22 May 2019

On-Demand Strategies APAC

Did you know that over a third of all webinar attendance is on-demand? – NOT LIVE! Find out how to extend the life of your webinars and increasing your audience during this webinar.

Read more
Savage Marketing
12 June 2019

Savage Marketing

Unleash your marketing superpowers at Savage Marketing 2019 - a place to learn, share, and network. This is not your average marketing event. It's where the mightiest marketers and digital leaders come together to exchange their most daring ideas on customer journey, data-driven strategies, storytelling, engaging immersive content, and mobile advertising.

Read more
Digital Travel Summit
25 June 2019

Digital Travel Summit

The Digital Travel Summit is Europe's annual eCommerce event for senior Digital Marketing decision makers from the top hotels, airlines, cruise lines, car rentals and intermediaries.

Read more