What's on

Personalisation 2.0: The Move To Individualization

Personalisation 2.0: The Move To Individualization

Guest Speaker, Forrester’s Brendan Witcher, joins Sitecore Senior Business Optimization Consultant Chris Nash to discuss individualization: the evolution of personalization to structure interaction, functionality, and content around the real-time needs of individual customers.

Personalization boosts conversion rates—sometimes as much as 19% according to our experience—but it shouldn’t end at conversion. Smart merchandisers are personalizing experiences before, during, and even after the sale. Welcome to Personalization 2.0: The move to individualization

When: 16th May 2017 - 11AM EDT

You’ll learn:

  • The new benchmark for customer experience: a uniquely tailored experience at every touchpoint across the enterprise.
  • The key strategies and technical capabilities top marketers are using to leverage unprecedented amounts of customer data.
  • How you can craft a vision and plan for individualization, to deliver real-time, relevant, contextual engagements and commerce.

 

Speaker 1

Forrester Principal Analyst Brendan Witcher

Brendan serves eBusiness & Channel Strategy Professionals. He is a leading expert on eCommerce business, consumer behavior, and technology trends in the digital engagement space.

Speaker 2

Sitecore Senior Business Optimization Consultant Chris Nash

Chris is an experienced marketing business architect and co-author of the book Connect: How to Use Data and Experience Marketing to Create Lifetime Customers. Chris has an extensive knowledge regarding the advantages of marketing automation, as well as the real-world adoption challenges faced by companies seeking to leverage digital marketing tools.

Other upcoming events

See all
eTail West 2018
26 February 2018

eTail West 2018

Born in 1999, eTail is where the top minds at America's most successful retailers meet and learn. With the most disruptive content and focus on technology, eTail is designed to help you optimize the profits from your business. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways.

Read more
Digital Marketing Financial Services Conference - London
15 March 2018

Digital Marketing Financial Services Conference - London

Maximise The Power Of New Technologies & Social Media To Boost Bottom-Line Results With Innovative, Next-Generation Engaging Digital Marketing In Financial Services

Read more
MeasureCamp - London
17 March 2018

MeasureCamp - London

MeasureCamp is an open, free-to-attend unconference, different to any other web analytics conference held around the world.

Read more
Digiday Publishing Summit - Vail, CO
19 March 2018

Digiday Publishing Summit - Vail, CO

Join us at the Digiday Publishing Summit to discuss the many challenges facing publishers today from fighting back against the duopoly, investing in multiple revenue streams, adapting to new technologies, and the newest of the bunch earning the trust of readers.

Read more
Intelligent Content Conference - Las Vegas, NV
20 March 2018

Intelligent Content Conference - Las Vegas, NV

ICC 2018 Las Vegas is the one content strategy event specifically designed for marketing practitioners. Our goal is the movement away from the copy/paste mentality of most marketers, toward a format-free, modular and single-source approach to content creation and distribution.

Read more